80 4 | Sustainability at PRISA MATERIALITY ANALYSIS In 2016, PRISA adopted the Sustainable Develop-ment Goals (SDGs) with a view to integrating them into our materiality analysis, which seeks to link and align SDGs with specific material aspects. We have renewed our materiality matrix, which has involved an in-depth analysis of our entire map of stakeholders, as well as the channels of communi-cation which we use to interact with them. The aim is to take full advantage of all the information at our disposal in order to qualify and define in detail all the relevant or material topics that must be repor-ted and how they impact our value chain. Meanwhile, we have carried out a new analysis of the market to get a feeling for the trends in the sec-tor and learn how competitors are addressing the issues, thereby enabling us to contextualise our performance and progress. The materiality analysis has served as the basis for the preparation of this Social Responsibility and Sustainability Report 2017 in accordance with the criteria established in the GRI-G4 (Global Repor-ting Initiative) guide. The methodology followed in this analysis is detai-led below.
Informe_Anual_PRISA_EN
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