06. Commitment to society Annual Report 2013 International University Menéndez Pelayo (UIMP) and the Fundación Santillana, this year’s gathering was held at the Palacio de la Magdalena in Santander. The theme of this year’s event confirms the growing importance of graphic narrative as a genre. Argentina ƒƒ Vivalectura Award. This award, sponsored by the Fundación Santillana in Argentina, is an initiative of the Ministry of Education of Argentina and the OEI. The awards’ fifth edition saw a record participation, with 610 entries and 20 winners. The awards ceremony took place on May 4 as part of the 38th annual Book Fair in Buenos Aires, which had as its theme “A Future with Books”. ƒƒ Latin American Forum on Education. The VIII Latin American Forum on Education, organized by the Fundación Santillana, under the auspices of the Organization of Iberoamerican States (OEI), was held from May 28 to 30 and aimed at exploring and analyzing 104 the knowledge base of teachers under the title “What a teacher should know and why.” Flavia Terigi gave the keynote presentation. ƒƒ Seminar on Literacy and Basic Education for Young People and Adults. On September 6, 2012, Buenos Aires hosted the “VI Seminar on Literacy and Basic Education for Young People and Adults in the 21st Century: the conditions and demands of educational equality”. The event was organized by the Pablo Latapí Chair, coordinated by Francisco Piñón, under the auspices of the Fundación Santillana. Also participating were the the Institute for Educational Innovation and Development (IDIE) / OEI of Paraguay and IDIE / OEI Argentina. Brazil ƒƒ Distance learning course for educators: This online distance learning course is offered between October 2012 and June 2013. It has been sponsored by the Fundación Santillana for the past five years in collaboration with the Ministry of Education and José Manuel Matilla, Peridis and El Roto at Lessons and Masters Unidme (National Union of Municipal Directors of Education), and is being followed by 1,260 educators and teachers. It aims to guide teachers in the adoption of appropriate methods and effective practices in achieving literacy for children aged six in elementary school. ƒƒ Vivaleitura Award. This award was established to recognize projects that promote and encourage reading throughout Brazil, and selects three outstanding initiatives every year. The award is endowed with prize money of R$30,000. With the Prize now in its seventh year, the Fundación Santillana once again offered its support in the organization and dissemination of the event. The Vivaleitura Award is sponsored by the National Library Foundation (Fbn/Minc), the Brazilian Ministry of Culture and the OIE, with the support of the Fundación Santillana. ƒƒ Mestres da Obra (Masters of Works). In June 2012, the Fundación Santillana and the publishers Moderna signed an agreement to support the project “Mestres da Obra” (Masters of Works), thereby contributing to the social and cultural activities offered by the organization of civil construction workers in the country. Among the initiatives is the donation of books geared towards artistic and educational activities as promoted by NGOs, as well as meetings with authors. In this first phase, the association
PRISA Annual Report 2013
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