03. Commitments and future challenges Annual Report 2013 47 international media groups, and analysts and guests of different nationalities. PRISA TV Historically, PRISA TV’s operations have been marked by a commitment to bring its viewers the best content with the most advanced technology. Our commitment this year has resulted in a far-reaching digital transformation. ƒƒ We have expanded the distribution of our premium content, which has increased audiences, and has led to the opening up of new revenue streams. ƒƒ We have brought YOMVI -Canal+’s answer to the connected world- to new devices and thus increased the satisfaction of users and improved the user experience. ƒƒ We have reached an agreement for the TV broadcast rights for the Liga BBVA football league, This gives Liga Canal+ the Pay TV rights for for three seasons and has allowed PRISA TV to offer customers the best football package ever. ƒƒ We have added new content to the Canal+ platform, from a wide range of different genres and in High Definition; and we have included services such as subtitling in English, special original version slots, multi-screen, and interactive applications. In 2013, PRISA TV will continue to pursue new developments in all environments, as well as develop new content using cutting-edge technology. These commitments have already positioned us as a leader in the audiovisual entertainment sector. Media Capital In terms of social responsibility strategy, Media Capital Group continually seeks out new responses to the market and its needs, bearing in mind both strategic business objectives and the Company’s relationship to society at large. Due to the current socio-economic situation in the the country, 2013 will be, like 2012, a year that will see the Company reinforce its commitment to the most basic components of social responsibility policy.
PRISA Annual Report 2013
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