03. Commitments and future challenges Annual Report 2013 In this respect, one of our goals for 2013 is to reflect the plight of unemployed youth, which is leading to the emigration of highly skilled young people without job opportunities. In addition, we will continue to pay close attention to all movements, forums and experiences related to the use of new technologies and their impact on social life. The case of the Internet, new consumer tools and the development of content derived from the Internet and everything that affects the socialization of individuals is of clear interest and will be a priority. What’s more, this approach is also consistent with the process of digital transformation undergone by the newsroom during 2012. PRISA Noticias will continue working to increase its presence in society based on the hallmarks of good journalism: to inform, educate and entertain. Thus, beyond 46 its mere informative function, the newspaper is present in many social initiatives (Earth Hour, workshops with children in hospitals, etc.) and supplies society with knowledge (debates, conferences,etc.). PRISA Noticias has organized various high-profile public forums on economic issues, such as business conferences on Brazil, Peru and in Colombia, which were attended by these countries’ respective presidents and senior figures from the worlds of business and politics There was also the open public debate “Europe: hope or disappointment?”. PRISA Radio The main challenge for PRISA Radio in 2013 is to continue offering listeners an accurate and timely account of what’s happening everywhere, and that -in one way or another- affects the quality of everyday life and the life of Spanish society. ƒƒ We will also strive to increase, whenever possible, the sensitivity and social awareness of our programs and our social solidarity with citizens who are increasingly concerned by the situation in our country. ƒƒ Modernize our narrative language to attract a younger audience. To this end, we will add to our schedules products and presenters more in touch with our target audience. ƒƒ Further develop mass consumer products, adapting to the trends and tastes of our society. The main challenge facing our stations in Latin America, as set out under the Strategic Plan 2013-2017, is the implementation of a project revolving around our common language, Spanish, and the commencement of the process of reviewing and updating spoken-word radio formats and schedules In 2012 Radio undertook a major overhaul of the programming schedules in order to be more in tune with the social, economic and political discourse now current in Spain. The chief objective was adapt to the current environment and better address citizen concerns. In this regard, we have broadcast special programs to address issues that seriously affect the daily lives of large sectors of society (cuts in health, education, research, evictions, demonstrations, etc.) and have moved our teams and presenters out of the studios and to the hot spots where the news is happening. This has been a year in which we have tried to also strengthen our commitment to Spain. Cadena SER is deeply rooted in Spain, it has a great tradition nationwide, and our reputation demands the continued presence of our key network programs. Finally, in the attempt to consolidate the process of changes to our sports programming that we embarked upon in 2010, we have made considerable effort, in resources and in dedication, to the two great sporting events of 2012 to provide global coverage of the London Olympic and European Championship football. In Latin America, 2012 was marked by a number of major events, including the U.S. presidential election, where the Latino vote was at its highest ever level. PRISA Radio offered the most extensive radio coverage in the Hispanic world of the U.S. elections, climaxing on November 6 election day with a global program broadcast by all PRISA Radio stations in Spain and the Americas as well as by more than 30 partner stations in the U.S., involving broadcasters, journalists from major
PRISA Annual Report 2013
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