06. Commitment to society Annual Report 2013 121 Leading TV channel TVI continued its policy of social responsibility initiatives, placing its resources at the service of society through the development of (and collaboration on) a range of social projects with partners, customers and employees, thereby contributing to a better understanding of the world we live in. The Company’s radio stations also maintained existing initiatives from previous years and launched a number of successful new initiatives which showed good levels of engagement by listeners. TVI’s news services remain committed to quality, indepth, serious and distinctive news that goes beyond merely providing facts, and instead frames, analyzes and anticipates the problems facing modern society. A number of the news services’ programs and output won recognition in Portugal and abroad. Entertainment formats -namely Você na TV and A Tarde é Sua- spoke eloquently once again in 2012 on behalf of institutions and families. A number of nationally produced TV series also addressed issues facing society. In the field of culture, TVI maintained its tradition of providing programming chiefly in Portuguese, and broadcast a number of productions that promoted the country’s different regions and cultures, whether it be through TV series content (produced by Plural) or entertainment (Somos Portugal).
PRISA Annual Report 2013
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