06. Commitment to society Annual Report 2013 With regards to socially responsible content, special mention should be made of programs that form part of the identity of Canal+, such as the Informe Robinson and the series of reports by Jon Sistiaga. These have sought out and told different, alternative stories while fostering social solidarity and good causes. Examples include a special report to mark the twentieth anniversary of the Barcelona Olympics, made by the producers of the Informe Robinson, and which illustrates the success of teamwork throughout an entire country, and the reports by Jon Sistiaga in Afghanistan (Walking among bombs) and on the mafia and criminal underworld surrounding soccer in Argentina (Entre barras bravas) which brought the journalist a well-deserved Ondas Award in 2012. In terms of outside productions, we should highlight the stunning documentary series Frozen Planet, a lavish BBC production that shows the viewer the last wild regions planet as never before seen. PRISA TV’s commitment to education is implemented through a number of agreements maintained with universities and research centers, developed to support 120 the training of students in the creation, development and broadcast of audiovisual productions. Social responsibility is channeled through Project 025, which manages employee donations to development-aid NGOs or foundations. One such example is the Solidarity Day, held annually at company headquarters in Tres Cantos, Madrid, which sees PRISA TV workers voluntarily give over a day of their salary to fund charity projects. Finally, PRISA TV collaborates with various NGOs by offering them advertising space to help them get their message across. In 2012 we collaborated with Save the Children, UNICEF, Aldeas Infantiles, the Caritas BANKILO campaign, the UN campaign against Organized Crime, SOMOS!, La Fundación Irene Megías and Paradores con Lorca. Media Capital Media Capital and its media supported many social causes and initiatives in 2012, in keeping with the Company’s social responsibility policy.
PRISA Annual Report 2013
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