06. Commitment to society Annual Report 2013 119 to foster respect for human rights through our weekly column Good Governance. There is also coverage of social initiatives carried out by leading companies, and agreements with Banesto, Caja Madrid, Banco Santander, La Caixa, Fundación Repsol, etc. Noteworthy is the launch of the new project CINCO DÍAS - CINCO CAUSAS (FIVE DAYS - FIVE CAUSES) created by the NGO Acción contra el Hambre, in collaboration with the newspaper, which led to a series of articles on social issues and emergency in the Horn of Africa. We also lend our support to the volunteer support program, Programa de Voluntariado Corporativo del Banco Santander, Haiti, etc. Cinco Días also makes donations to the Fundación Dehón (Education Foundation) and provides advertising space to different NGOs such as the Red Cross, Manos Unidas, etc PRISA Revistas contributes to social development and integration in partnership with the Red Cross through the donation of used mobile phones, collected by employees, to promote educational projects. The program of the El País de los Estudiantes is also socially aware and reaches out to special education schools, prisons and other institutions. PRISA TV As a leading audio-visual entertainment company, PRISA TV is aware of the constant changes affecting society. We are responsive to society’s needs and we endeavor at all times to be a socially responsible company. Our operations have always been marked by a commitment to bringing our viewers the very best content with all the latest technology. It’s a commitment that this year has resulted in a total digital transformation, incorporating premium content to the online environment, with Canal+ YOMVI, offering customers a completely new user experience. In the management area, PRISA TV maintains its commitment to Spanish cinema and, with the slogan Estamos con nuestro cine (We’re with our cinema), we have worked on the production, promotion and distribution of Spanish films such as Tadeo Jones, The Impossible and Carmina o revienta. In addition, our commitment to original productions, which was first undertaken in 2010 and has been recognized with major awards, continues apace with new projects such as Falcon, a European co-production set in Seville and which aired in 2012. We also continue to promote the creation of documentaries and short films, that compete in the most prestigious competitions and we support creators via the Canal+ Awards.
PRISA Annual Report 2013
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