06. Commitment to society Annual Report 2013 the initiative, all too aware that there is no country in the world where women and men enjoy equal rights and opportunities. A number of initiatives were carried out to inform and raise awareness of the issue, including a trip by professionals from the Ecuador station to learn more about this problem firsthand. The campaign concluded on November 25, International 118 Day for the Elimination of Violence against Women. Cadena Dial Chain included the purple ribbon in all its digital media and social networking accounts, and encouraged followers to adopt it as a symbol of the struggle for the non-discrimination of women. The promotion of contemporary art, especially by young artists, is another priority of the Company, channeled through the initiative Arte 40, which celebrated its fourth edition in Mexico with support from the National Council for Culture and the Arts (Conaculta). The first edition of this initiative to be held in Spain attracted more than 5,400 young artists. PRISA Radio’s music channels dedicate the proceeds from their awards galas to charity. Cadena DIAL’s Lo Mejor de Aquí y de Allí gave the proceeds to the the NGO Ayuda en Acción to fund a project in Honduras to improve the living conditions of children and mothers in that country. The 40 Principales Awards allocated its proceeds to Luces para aprender, an OEI initiative aimed at bringing solar power and Internet access to over 60,000 schools in Latin America, most of them located in inaccessible rural areas. PRISA Radio stations in Spain and Latin America have collaborated with many other NGOs such as UNHCR, Caritas, Red Cross, Manos Unidas along with a host of smaller yet vital projects with direct impact on local communities. SANTILLANA SANTILLANA’s commitment to society requires us to ensure quality that responds to the needs of the educational community. True to this purpose, we continue to work on new projects while at the same time fostering the shared values of democratic societies, particularly pluralism, solidarity, tolerance, respect, defense of peace and environmental protection. In all those countries where we publish books, SANTILLANA collaborates on social initiatives related to the the world of education, by providing numerous congregations and religious institutions, foundations, cultural associations, government agencies, employers’ associations, teachers’ groups, unions, parent associations and universities with the support required to meet the needs of teacher training. We also offer grants and financial aid to attend events, we donate books to underprivileged children, we provide sponsorship for conferences and competitions, and we are active in the co-publishing of materials. SANTILLANA donates a wide range of materials to foundations and NGOs, including the Fundación Entreculturas, Fundación Nido, Fundación Síndrome de West, the NGO Dignidad, and the Fundación Bobath, etc. SANTILLANA also participates in events to foster reading in all those countries where we publish books, and our authors regularly visit schools and university events. PRISA Noticias PRISA Noticias’s companies contribute content and products that respond to the concerns of society. El País, as a general-interest newspaper, pays special attention to issues related to the environment, education, equality, child protection, human rights, etc. both nationally and globally. The weekly supplement El País Semanal regularly devotes its pages to the publication of reports with social content, focusing on the defense of Human Rights, written by journalists who travel to the remotest corners of the world to bring readers first-hand news. El País collaborates actively with around 14 NGOs and regularly provides newspaper space for social and humanitarian causes. Depending on the relationship with the NGO, these spaces may be free or take the form of advertising at sharply discounted rates. Furthermore, Cinco Días, as a media outlet, strives to create awareness among readers of all the values of CSR. We endeavor to cover all social concerns, the dialogue between social groups, and above all we seek
PRISA Annual Report 2013
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