06. Commitment to society Annual Report 2013 117 Price in Madrid, and which was addressed by PRISA spokespersons in a number of sessions. Miguel Barrero, Chief Digital Officer at SANTILLANA, participated in the panel discussion “Education. What are we doing wrong?” which debated the future of education and innovation. Meanwhile, Stephen Dove, PRISA TV’s Chief Digital Officer, participated in the workshop which analyzed the future evolution of digital content in television platforms over the coming years. MIT, in collaboration with PRISA as global sponsor, chose Málaga, here in Spain, to celebrate the most important conference on emerging technologies. Em- Tech Spain, the MIT Technology Review’s prestigious annual conference, was held on October 26 and 27, and brought together experts, both national and international, to discuss the future of innovative technologies and how they will change the world. In addition, PRISA is a trustee of the ProCNIC Foundation, the most important ‘corporate sponsorship’ initiative Spain in recent years, bothe in terms of the amount, the social relevance and financial support provided to the National Center for Cardiovascular Research and in terms of the group of large companies involved. Through its Board of Trustees, of which PRISA is a founding member, companies not only provide funds, but also participate in the decision making. PRISA Radio As a media company, PRISA Radio, like the other companies in the Group, is committed to making our CSR policy one of the fundamental pillars of our operations. This informs the planning of all activities, whether our own initiatives or those carried out through the support of third party initiatives. The Company strives to be perceived as one that is committed to corporate social responsibility and to ensure that this is reflected in our programming and our brands, and through content that will foster social transformation among audiences. PRISA Radio is sensitive to the needs that constantly arise in the globalized and multicultural society where it operates, and the Company focuses its activity on the satisfaction of these needs, through its own initiatives or by supporting third party initiatives that promote EnTech Spain the principles of solidarity, respect, sustainability and responsibility in all segments of the population. The consistency between what we communicate and what we do is what builds trust and credibility in society. Among the initiatives carried out by PRISA Radio in the past year, perhaps the most notable was the Goals against Hunger campaign to inform and educate society of the scourge of hunger and famine. The campaign involved a month and a half of intense journalistic work, with interviews, testimonies, and reports. A fundraising website (golescontraelhambre.com) was led by sportswriters and supported by figures from the worlds of sport and culture. The site received almost 20,000 visits, 8,500 video views and raised nearly 50,000 euros from the 33,000 goals scored and via direct donations, which went to Acción contra el Hambre (Action Against Hunger). Meanwhile, Cadena Dial and Ayuda en Acción teamed up to launch a chain of virtual applause (Aplausosencadena. com) to promote the Rights of Women worldwide. Cadena Dial made a firm commitment to
PRISA Annual Report 2013
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