06. Commitment to society Annual Report 2013 Promoting volunteering is another area in which the Group actively cooperates. Thus PRISA companies joined the SOMOS campaign, led by NGOs such as Action Against Hunger, Red Cross, UNICEF, Ayuda en Acción and Save the Children. Our media covered the campaign through both content and advertising, and some of our biggest media stars, including Jon Sistiaga, contributed a video which served as the introduction to the campaign that sought raise awareness among the public of the need to collaborate and participate in the work of various NGOs in our country. PRISA also participated in the Summit for Innovation in the Voluntary Sector, co-organized by the U.S. Embassy in Spain, Meridian International 116 Center and the Fundación Rafael del Pino. In addition, our employees actively collaborate with NGOs, as evidenced by the more than 300 kilos of food that were collected in December for Bankilo, the university-based chapter of Caritas -and that was just at our headquarters in Tres Cantos, where employees from SANTILLANA, PRISA TV and Corporate Center are concentrated. The same employees were responsible for the collection of more than 600 kilos of bottle tops in the second half of the year, for the campaign Tapones solidarios, aimed at raising funds for genetic research, through the Fundación Síndrome de West. On April 26, PRISA and The Paley Center for Media organized the first edition of the International Council to be held in Spain. Sixty-five top-level representatives from more than 18 countries met in Madrid to discuss the future of news and information, with the title “News at the Speed of Life: A Global Conversation on the Reinvention of Journalism” This initiative falls under one of PRISA’s priority objectives, to engage and foster debate and conversation about the future of journalism and education, to improve democracy and our society as a whole. Another important initiative was our participation as a global sponsor for the third edition of the Red Innova, a forum for debate on the latest trends in the ICT sector, which took place on June 15 and 16 at the Circo International Council
PRISA Annual Report 2013
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