06. Commitment to society Annual Report 2013 115 Fostering awareness of the issues facing society In 2012, the Group continued its tradition of fostering and promoting social solidarity, human rights and the environment in order to raise awareness of these issues among readers, viewers, listeners and users. PRISA’s media have long championed campaigns in favor of human rights and development as promoted by NGOs such as UNICEF, WWF, Intermón Oxfam, Ayuda en Acción, the Red Cross, Medicos sin Fronteras, Manos Unidas, Save the Children and the UNHCR. Support is offered through habitual reporting and specific sponsorship or promotion deals. Each of our companies collaborates at an individual level and on occasions we act in a coordinated fashion across a number of companies or as a Group as a whole. In addition, during 2012, PRISA has gone a step further in strengthening the Group’s corporate social responsibility policy with the approval of the Plans of Action for 2013/2015. The development of these Plans has been supported by the Fundación SERes, which has contributed by offering their knowledge and expertise in the area of best practices in other companies. The first initiative to get up and running is the PRISA Social Responsibility Observatory, a body representing all business units and whose responsibility is to develop and manage a comprehensive, global and cross-corporate Social responsibility strategy, while at the same time channeling, supporting and coordinating the strategy of each of the companies and individual business units. PRISA PRISA collaborates with the WWF, the international conservation organization, to promote the year’s biggest mass participation event, Earth Hour, which has been held since 2008. Hundreds of millions of people worldwide, companies, governments and educational institutions join together against climate change by supporting the WWF’s biggest awareness campaign, Earth Hour. For the fourth consecutive year, PRISA, as official media partner, launched a major operation to support the WWF awareness campaign “Earth Hour”, which mobilized all companies in all the countries where we operate, on both sides of the Atlantic. Save the climate was the slogan for this year’s initiative, which called on millions of citizens to get involved in initiatives all over Spain, such as the human mosaic made up of 500 people in Madrid’s Plaza de Oriente. With the ultimate aim of committing governments to act against climate change, PRISA supported the symbolic worldwide “lights out” initiative, which took place across 5,000 cities in 147 countries in 2012. On environmental issues, PRISA also collaborated with the UN Summit Conference on Sustainable Development, also known as Rio +20, which brought together more than 130 heads of state and government from 128 countries. The Conference organizers received thousands of proposals from a hundred academies of science worldwide, and thousands of environmental NGOs mobilized for the occasion, all of whom were concerned about the future of the planet and the effects that unsustainable growth might have on wellbeing in both developed and developing countries. PRISA and all its companies threw their weight behind the UNICEF España campaign ‘Cumpledías’, which aims to raise public awareness of the consequences of child malnutrition, which affects millions of children worldwide, and of the need to prevent it. Acute child malnutrition has a devastating impact on children and is the most severe result of hunger. Moderate malnutrition requires immediate treatment to prevent the child from developing severe acute malnutrition, which carries a high mortality risk. By simply sending an SMS, members of the public could do their bit by providing children at risk with one day of treatment against malnutrition.
PRISA Annual Report 2013
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