07. Responsible resource management and commitment to human capital Annual Report 2013 Working environment and internal communications at PRISA PRISA maintains open and fluid channels of communication 132 with employees, that have improved notably over the course of 2012 thanks to the consolidation of Toyoutome as global intranet. This platform forms the basis of all internal communication from the communications departments to the business units. Toyoutome has become the main channel of information for all employees to channel the flow of news and initiatives that are generated by the various units of the Company. During 2012, all major Group actions have had an immediate impact internally, and all our employees have been duly informed of all relevant business related topics. Throughout the year we have published, the Company’s quarterly results, appointments, information on strikes, updates on employment regulation, and so on. Toyoutome has also served as a platform for the three new tools that form part of the transformation project which the Group has undertaken: PRISA Jobs, Campus PRISA and Mi Idea! In November we launched the PRISA newsletter, a global project that every month compiles the most important news from all business units. It also includes useful information about new tools available on the intranet: PRISA Jobs, Campus and PRISA Club. This newsletter, as well as providing timely information, also serves to showcase and give greater visibility to the most interesting projects being implemented by the units. It also has a section reserved for social responsibility initiatives, in response to this area’s strategic for the Company. Meanwhile, every week the relevant departments (Transformation, Technology, Communication, HR) receive a report on the Toyoutome project (blog, tweets and intranet), which provides data on traffic and the tools most used by employees. Celebrating one year of Toyoutome Toyoutome, has also served as a platform for channeling complaints and concerns, yet another example of the Company’s commitment to transparency in our work processes. Through the Complaints Channel, employees can report any irregularities or non-compliance in accounting, internal control, auditing or company control systems.
PRISA Annual Report 2013
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