02. PRISA, a global group Annual Report 2013 15 Present in 22 countries, PRISA reaches more than 52 million users through its global brands El País, 40 Principales, SANTILLANA and Alfaguara. As market leader in general-interest press, commercial and Pay TV, spoken word and music radio, education and publishing, it is one of the Spanish-speaking world’s largest media groups and possesses an extraordinary portfolio of assets. Its presence in Brazil and Portugal and among the growing Hispanic community in the US has given the Group an Ibero-American dimension and has opened up a potential global market of 700 million people. With more than 250 websites, visited monthly by 33 million unique users* (72 million unique browsers) worldwide, PRISA is at the forefront of multi-channel and multi-device content distribution. The Group has embarked on an ambitious strategy of content distribution, offering products and services adapted to users’ changing consumer habits through mobile phone devices, tablets, smart TVs, e-books and PSP games consoles. PRISA has its own Research and Development division, which is backed by the world’s leading software operators. * (Source: comScore, Dec 2012)
PRISA Annual Report 2013
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