02. PRISA, a global group Annual Report 2013 develop and oversee an overall, transversal strategy 22 in the area of social responsibility, while at the same time channeling, supporting and coordinating the strategy of each of the companies and businesses units. c. Informing everyone in the organization of PRISA’s commitment to sustainability and to involve them completely: The Annual Report has a role to play in raising awareness on corporate social responsibility and sustainability at an internal level. And all our stakeholders are becoming increasingly aware of these issues. The WWF campaign, Earth Hour, was a significant turning point in raising awareness and taking full advantage of the synergies existing between the different companies at a global level. The business units were enthusiastic about this initiative, which will form the basis for future projects of a similar nature. PRISA has set out the framework for formulating a single comprehensive CSR policy, which is based on three main areas. ƒƒ Creation and distribution of content. Coordinated across all our products, we will pay even greater attention to all those issues of concern to society. ƒƒ Responsible management. A firm commitment to ambitious developments in the fields of talent management, innovation, ICT, etc. ƒƒ Social Action. With a host of far-reaching initiatives within the framework of the Millennium Development Goals, sponsorship, volunteering, etc. Transparency In 2012 PRISA completed the Code of Conduct, approved in 2011, with a new code specifically focused on the Web 2.0 environment applicable to all employees of the business units and companies belonging to the Group, and which provides some basic guidelines for good use of web tools as well as a protocol for dealing with crisis situations. These principles will help communicate and foster Company values, at both a personal and professional level, with regards to the use of the Web 2.0 environment. PRISA has a specific strategy to ensure and safeguard the privacy of its readers and users. Each of our services and products are designed in accordance with current legislation and best practice in order to provide maximum protection. Measures taken include the implementation of transparent privacy policies, while data collection and management is in strict accordance with current legislation. The use of personal data is at all times strictly related to the services subscribed to, and there are tools for the control of all data held by PRISA. The Chief Privacy Officer is responsible for overseeing policy in the business units. The privacy of our customers’ data is a top priority for the Group. The user has total control over all their data. It may not be shared with third parties, without the express permission of the user, who at all times has the option to modify his or her data and unsubscribe.
PRISA Annual Report 2013
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