04. Education, information and entertainment in transformation Annual Report 2013 is designed to accompany schools as they make the inevitable 60 transition to a greater use of technology. Both initiatives are supported by a technology platform that integrates a Learning Management System and a Student Information System that enable linkage between ICT and school management. In the area of multi-device, cross-platform-format educational content and services, Santillana has developed new applications such as Pupitre, which harnesses the full potential of tablets to motivate and enhance learning among children aged 3-8. Over the Christmas period, Pupitre was one of the most downloaded and toprated educational applications by parents and children alike. Another important release was Tareas y más, a study aid website aimed at students aged 10 to 18. With over 6,000 resources in subjects such as Language, Mathematics,Physics and Chemistry, the site offers students a repository of video tutorials, articles, maps, animation, etc., tailored to each educational level and there is also a service allowing students to consult a specialist teacher in each subject. Late in the year, Santillana also launched for the Spanish market Edusfera, a new online store for digital educational resources, which will gradually be rolled out in other countries. Moderna, our educational publisher in Brazil since 2001, reported excellent results with sales of 178.2 million euros and EBITDA of 58.0 million euros. 13.7 %. It strengthened its lead in the private school sector, with a market share of 13.7 %. In the state school sector, its share is now 19.4 %, with sales of 25.8 million copies. In the language-learning sector (the imprints Richmond, Santillana Español and Santillana Français), 2012 has been a good year, with revenue growth of 7.9 % and EBIT up by 20 % compared to 2011. Richmond launched, with great success, its App Collection, a pack of applications for iPad and iPhone designed to enhance English language learning, classified by level (from 3-12 years). Regarding French language learning in Spain, Santillana Français leads the market at all levels of education from Primary (with a 40.2 % market share) to Secondary (40.9 %), to Bachillerato, where we have more than a 45.2 % share. In addition to broad support from the private sector, confidence in the quality and professionalism of content and services provided by Santillana has also been widely demonstrated at the institutional level, thanks to public procurement in 2012 in all countries where the Company operates. PRISA EDICIONES: A growing digital catalog and new multimedia formats In 2012 PRISA EDICIONES, which groups together the general-interest imprints, published 3,554 titles and had revenues 131.1 million euros, and EBIT of 5.3 million euros. The year was marked by a significant drop in domestic sales in Spain that has significantly affected book sales. According to official data, combined sales at the Madrid Book Fair decreased by 19 % and at the Sant Jordi Fair sales were down by 8 % compared to the previous year. Fortunately, the good results obtained in Latin America have offset this decline, thanks to geographical diversification and a catalog of authors of national and international renown. In the area of digital publishing, sales growth compared with the previous year has been exponential, with a 950 % increase in the case of PRISA Ediciones. 2012 witnessed the consolidation of the digital catalog, which now offers almost 3,000 titles from Spain and Latin America, including The Distant Hours by Kate Morton, the works of Mario Vargas Llosa, José Saramago, Joseph Stiglitz and Arturo Perez-Reverte, whose new novel El tango de la guardia vieja is among
PRISA Annual Report 2013
To see the actual publication please follow the link above