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PRISA Annual Report 2013

04. Education, information and entertainment in transformation Annual Report 2013 Juan Luis Cebrián, Arianna Huffington and Montserrat Domínguez launch El Huffington Post In addition, the newspaper, in partnership with ENDESA, continued to run the initiative El País de los Estudiantes 64 , in which more than 373,000 students and 58,500 teachers took part. El País also came out to meet the public at a number of cultural events held in Mexico (the Guadalajara International Book Fair), Madrid, Barcelona and other cities in Spain and worldwide. El Huffington Post On June 7, 2012, PRISA Noticias launched the portal El Huffington Post, in which PRISA and AOL-The Huffington Post each have a 50 % stake. This is the Spanish version of the popular U.S. news and opinion website created in 2005 by Arianna Huffington and Kenneth Lerer. The executive editor is the journalist Montserrat Domínguez. In December 2012 the site had 1,056,000 monthly users, according to data from comScore. Diario As The sports daily As closed the year with an average circulation of 180,016 copies and its readership reached 1,480,000 according to the third quarter EGM figures, representing an increase of 10,000 readers from the previous year. It’s the top sports paper, both in total and newsstand sales, in the Madrid region and Barcelona, ​​ and in Toledo, Guadalajara, Cuenca, Ciudad Real, Segovia, Avila, Seville, Malaga, Huelva, Cáceres and Badajoz. As.com finished the year with an average daily audience of 1.9 million unique browsers, a 15.8 % increase with respect to 2011. International audience growth was 27.6 % over the same period, supported by the launch of new services and content such as As Televisión (which hosts the most interesting sports videos), As Color (which reproduces and updates the As archives), Motormercado, Tikitakas and new applications for following live matches, as well as As Poker, a new product offering users tips, tournaments and news. The English-language version was also launched, and As became the sports section for the MSN portal. Almost 20 % of As.com users come from outside Spain, chiefly Latin America. For the sixth consecutive year, As hosted its gala tribute to sport (December 10), with the awards ceremony for the As Sports Awards. The event was attended by big names from the Spanish world of sport and was held at Televisión the Palace Hotel in Madrid. It was broadcast on As . The big winners were Iker Casillas, the Vuelta a España cycling team, Mireia Belmonte, Falcao, Laura Gil, Teresa Perales, the Spanish Olympic Committee and Vicente del Bosque. Cinco Días Cinco Días, which in 2013 will celebrate its thirty-fifth anniversary, is Spain’s most veteran business and finance daily. It’s read by the most influential professionals from the worlds of business and finance, and offers the widest range of sectoral and regional supplements on the market, with a thorough analysis from the perspective of the business press. According to third quarter EGM figures, the paper closed 2012 with 58,000 daily readers.


PRISA Annual Report 2013
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