04. Education, information and entertainment in transformation Annual Report 2013 PRISA Radio closes 2012 with 27.84 million listeners, 68 5.2 % more than last year In Spain, PRISA Radio closed 2012 with 13,122,000 listeners. Cadena SER enjoyed its eighteenth consecutive year as market leader, with 4,914,000 listeners daily, Monday through Friday, according to EGM data. In addition, its programs were audience-share leaders in all time slots, and 24 hours a day, putting it way ahead of its competitors. 40 Principales, with 3,844,000 listeners, has been the No. 1 entertainment brand in Spain for more than four decades and, thanks to its expansion, also tops the charts among young people in those Latin American countries where it operates. Radio Caracol, with 2,049,000 o listeners, remains the leading network in Colombia and one of the most prestigious in Latin America. It has thus become one of the pillars of PRISA Radio, both for its brilliant track record as well as its financial solvency. Caracol produces and distributes nine lines of programming in different formats of music and spoken-word radio, with 9,712,000 followers, plus a further two radio formats distributed exclusively online. In Chile, PRISA Radio is the undisputed radio market leader with 2,094,000 listeners. Of the eleven forms distributed, seven are among the top-ten ranking for audiences. Radio Corazon, yet again, is the most popular radio station in the country. In the Mexican market, PRISA Radio operates through Radiópolis, owned 50 % by Televisa, and to which PRISA Radio brings its extensive experience in the radio business. Radiópolis, through its 117 stations and affiliates, distributes five lines of spoken-word and music programming, reaching 1,272,288 fans daily. In Argentina, PRISA Radio reached 1,155,600 listeners in October-December 2012. Radio Continental continues to go from strength to strength on the Argentinian radio scene. In the U.S., PRISA Radio operates two radio stations that broadcast in Spanish, one for the Los Angeles and southern California region, an area which encompasses more than 30 % of the U.S. Hispanic population, and another broadcasting in Miami, where we are No. 1 in the Hispanic spoken-word radio sector, with 282,300 listeners. In addition, PRISA Radio operates GLR Networks, a producer and distributor of programs and advertising space among more than 100 affiliated stations. In Costa Rica, where PRISA Radio operates three radio formats through a company co-owned 50 % by the group and La Nación, October 2011 saw the launch of ADN, a new spoken-word radio format that includes news, sports, music and magazine programs. It has a daily audience of 198,510 listeners. Music 2012 has witnessed the implementation of a number of projects that have resulted in new programs, new events and new products. Music radio has maintained its lead in Spain and Latin America, both through the 40 Principales global brand, as well as through local brands in each country. There were notable schedule and programming changes in Spain, with new, revamped morning shows on 40 Principales and on Cadena Dial. Additionally, the year saw the launch of YU: No te pierdas nada (YU: Never miss a beat), a new concept in mult-iplatform programming presented by Dani Mateo, which is broadcast live online at 40.com, and rebroadcast on 40 Principales at night. As part of our franchise expansion project in Latin America, PRISA Radio arrived in the Dominican Republic in December, with the addition of the 40 Principales in The Radio Caracol Studio
PRISA Annual Report 2013
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