05. Dialogue and communication with stakeholders Annual Report 2013 Teachers and students participating in the El País de los Estudiantes project receive regular communication and updates from El País over the course of the school year, informing them of the content of the program and coaching them through the whole process. Participants also regularly receive material, incentives, gifts, competitions, 86 digital interviews and emails. El País also has a permanent open-doors policy and conducts guided tours, chiefly from schools, to the newspaper. PRISA Radio Social networking has had an enormously dynamic impact on the relationship between radio and listeners, the latter being the main customer / consumer of the Company’s activities. Radio has adapted well to the new digital world and has succeeded in creating a seamless integration with digital media. Audience participation is key, and new channels of communication have been opened up to make it more fluid and to enable everyone to join the global conversation. Social networks are deeply embedded in the day-to-day newsrooms and communication teams. Spoken-word radio, whether broadcast conventionally or through the web or mobile, have a life of their own on the web pages. All this is complemented by interactive tools on the website, where there are links to the programs and to presenters via their social network accounts. The departments of Communication and Marketing use these channels to issue and expand upon corporate and brand messages and subsequently measure the response of users to their posts. Other parallel channels include the PRISA Radio communication platform as a primary internal communication tool. This platform publicizes departmental projects and professional achievements and does much to project the human face of the organization, thereby improving collective knowledge. The Media Room 2.0., aimed at media professionals, is aimed at publicizing and promoting our operations and initiatives in an environment that integrates our social networking tools to more effectively disseminate our news and information, and enables us to practise a more open and participatory journalism. PRISA TV PRISA TV deploys a wide range of channels for communication with customers and consumers. By means of our interactive and multi-device digital magazine, (www.plus. es/revista), users can find information on Canal+ channels and content, plus promotional videos, recommendations, interviews with actors, contests and open spaces for participation. In addition, through our websites, www.prisatv. com and Canalplus.es, as well as on-screen interactive services and communication, we keep customers up to date on the Company, content and upcoming attractions . Canal+ is also extremely active on the social networks, where we publish corporate profiles and profiles of
PRISA Annual Report 2013
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