Year in review PRISA, a global group Social and cultural initiatives Fostering awareness of the issues facing society During 2013 the Group continued its tradition of fostering and promoting social solidarity, human rights and the environment in order to raise awareness among readers, viewers, listeners and users. PRISA’s media have long championed campaigns in favor of human rights and development as promoted by NGOs such as UNICEF, WWF, Intermón Oxfam, Fundación de Ayuda contra la Drogadicción, Ayuda en Acción, Red Cross, Unicef, Manos Unidas, Medicos sin Fronteras, Save the Children and the UNHCR. Support is offered through habitual reporting and specific sponsorship or promotion deals. Moreover, each of the Group companies individually collaborates on initiatives with third parties for the abovementioned purposes. Such initiatives are shared on PRISA’s Social Responsibility Observatory, a body in which all business units are represented and whose responsibility is to develop and manage a comprehensive global and cross-corporate social responsibility strategy and to channel, support and coordinate the strategy of each of the companies and business units. PRISA PRISA, in keeping with its commitment to social responsibility with regards to the environment, works closely with the World Wildlife Foundation (WWF), the world’s largest independent international organization dedicated to conservation, to promote the year’s biggest mass participation event, which has been held every year since 2008. This sees hundreds of millions of people worldwide, companies, governments and educational institutions join together against climate change by supporting the 120 Sustainability Report 2014 WWF’s biggest awareness campaign, Earth Hour. For the fifth consecutive year, PRISA, as official media partner, launched a major operation to support this awareness campaign, which mobilized all companies in all the countries where we operate on both sides of the Atlantic. In 2013, PRISA also became media partner for the state-run project El Árbol es Vida (Trees are Life), an initiative which aims to plant 10 million trees all over Spain, and thereby foster a culture with a greater appreciation of trees and the use of timber products. This initiative runs until June 2015. PRISA lends its support to this project, which has been declared an event of exceptional public interest by the central government and which highlights the importance of forests in combating climate change and in the reduction of greenhouse gases, and shows that it is possible to build a sustainable future. Internally, and once again in keeping with PRISA’s and its business 1. “Caza y Pesca” distributed among employees seedlings to plant in El Boalo. 2. Trees are life. 3. Earth Hour 2013. 1 3 2
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