Commitments and future challenges Sustainability at PRISA 121 Sustainability Report 2014 units’ concern for the environment, CANAL+’s hunting and fishing channel, Caza y pesca, launched an initiative to plant oaks to offset CO2 emissions. Seedlings were distributed to Group employees before being planted on a Saturday morning in the El Boalo area of Madrid, where the town hall provided land for the purpose. In December 2013, PRISA and all its companies, joined the UNICEF campaign to raise public awareness on the urgent need to help children in the Philippines in the wake of Typhoon Yolanda, that last November swept through the country, destroying entire villages and affecting more than ten million people, five million of whom were children. In addition, PRISA encouraged the use of the UNICEF crowdfunding platform among employees, customers and audiences to raise funds for this cause. Promoting volunteering is another area in which the Group is active. For instance, PRISA companies joined the SOMOS campaign, led by NGOs such as Action Against Hunger, Red Cross, UNICEF, Ayuda en Acción and Save the Children. Group media covered the campaign via both content and advertising. In addition, our employees actively collaborate with a range of NGOs. In mid-2012 there was a charity bottletop collection at the headquarters in Tres Cantos, where most employees of Santillana, PRISA TV and Corporate Center are based. The goal was to collect as many bottletops as possible to help a good cause. The enormous success of the initiative and the involvement of staff prompted the Group to make this initiative a permanent one that will help different foundations and NGOs. In November, PRISA, through El País, Cinco Días, CANAL+, As and Cadena Ser , helped publicize and cover the fourth edition of the Brilliant Minds Congress, an event that brings together knowledge and creativity. Participants include Michael Robinson, sports commentator and director of CANAL+’s program Informe Robinson and Cadena SER’s radio show Acento ROBINSON, and Borja Prieto, director of MyMajorCompany in Spain, the crowdfunding platform launched by PRISA Radio in 2012. Also in November, PRISA, as part of its partnership with the Fundación SERES, sat on the jury for the 2013 SERES AWARDS for Corporate Innovation and Social Commitment. In the field of innovation, research and development, PRISA works continuously with the Fundación Pro CNIC and in 2013 the Group’s media supported the Foundation’s latest campaign in Spain “Al corazón de este país le queda mucha vida” (The country still has plenty of heart), whose main objective is to raise awareness about the vital work in research and prevention of cardiovascular disease being carried out by CNIC, the National Center for Cardiovascular Research, led by Valentin Fuster, and that has put Spain at the forefront of such research. In the field of education and culture, PRISA and Santillana Foundation have signed a range of agreements with cultural, educational and scientific institutions both in Spain and in Latin America, including the Organization of Ibero-American States, the Inter-American Development Bank, the Royal Spanish Academy, the Instituto Cervantes, the Miguel de Cervantes Virtual Library Foundation, the Royal Theatre Foundation, the National Museum Centro de Arte Reina Sofía, MACBA, Casa de America, the Fundación Carolina, the Brazilian Hispanic Cultural Foundation, Fundación Conocimiento y Desarrollo (Knowledge and Development Foundation), Fundación Empresa y Crecimiento (Business and Growth Foundation), the European Institute of Design (IED) and the Prince of Asturias Foundation. In the field of innovation, research and development the Group works continuously with the FAD (Foundation Against Drug Addiction) and the Fundación COTEC for Technological Innovation. In terms of university education, PRISA cooperates with a range of Spanish and Latin American universities, including the Universidad Autonoma de Madrid, with whom the Group runs the UAM-El País School of Journalism and the Jesús de Polanco Chair in Ibero-American Studies; the Universidad Internacional Menéndez Pelayo, the Technological Institute of Monterrey (TEC) and the Mario Vargas Llosa Chair. The headquarters of Santillana Foundation in the Americas (Colombia, Brazil and Argentina) develop similar initiatives in education and culture, in collaboration with a wide range of institutions and the ministries of education and culture of the respective countries. PRISA Noticias PRISA Noticias’s companies contribute content and products that respond to the concerns of society. El País, as a general-interest newspaper, pays special attention to issues related to the environment, education, equality, child protection, and human rights, etc., both nationally and globally. The weekly supplement El País Semanal regularly devotes its pages to the publication of reports with social content, focusing on the defense of Human Rights, written by journalists who travel to the remotest corners of the world to bring readers first-hand news. The company regularly provides newspaper space for social and humanitarian causes. Depending on the relationship with the NGO, these spaces and inserts may be free or take the form of advertising at sharply discounted rates. The El País - UAM School of Journalism The El País - UAM School of Journalism is a non-profit foundation established in January 1987 as a result of a cooperation agreement between PRISA and the
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