Commitments and future challenges Sustainability at PRISA 123 Sustainability Report 2014 Additionally, El País runs journalism workshops for children in Madrid hospitals. Cinco Días, as a media outlet, strives to be influential and to create awareness among readers of all the values of CSR. The paper endeavors to cover all social concerns, the dialogue between social groups, and above all to foster respect for human rights PRISA TV PRISA TV remains committed to acting responsibly in all its areas of activity. The company’s Social Responsibility policy takes into consideration its position as producer and broadcaster of audiovisual content, with the clear objective that this remains perfectly aligned with its core business goal. In this regard, it is a pioneer in the application and development of new technologies in the audiovisual entertainment sector. It remains committed to effective management, it promotes policies to reduce energy use and waste, it invests in ongoing employee training to facilitate their career development, it fosters communication channels with viewers and clients, and it develops and promotes content that will help to improve social awareness. In 2013, CANAL+ signed important agreements to expand its audiovisual content and its multichannel offer in HD. It has committed itself to the development and implementation of new technology applications that will enhance the user experience of all its customers. It has maintained its commitment to provide added value to its content via new services, and it has made YOMVI available on new devices and has expanded distribution. In terms of content creation, CANAL+ remains committed to responsible news and information, and to the promotion of culture and sport. In this regard, special mention should be made of programs that form an integral part of the network’s identity, such as “Informe Robinson” and reports by Jon Sistiaga, who has continued to seek out and tell stories focused on social critique, solidarity, and generosity... Examples include the reports devoted to women’s gymnastics, the story of the challenges facing an athlete with multiple sclerosis, the report on the plight of handball in Spain, and Sistiaga’s reports on Chernobyl, the persecution of homosexuals in Uganda, and racism and violence in the US. CANAL+ has continued during 2013 to collaborate on the production, promotion and dissemination of Spanish cinema with films such as Futbolín, La gran familia española, Las brujas de Zugarramurdi and Canibal, under the slogan Estamos con nuestro cine (We’re with our cinema). In terms of original production -which began in 2010 and has been recognized with numerous awards- the channel has continued with its project España en Serie (Spain in Series), which has involved exhaustive work and enormous efforts, including in-depth interviews with some 100 professionals including actors, directors, designers and writers. The end result is a documentary series of four episodes that explores the history of Spanish television series and the society in which they were created. In addition, CANAL+ is also promoting the creation of documentaries and short films, attending the most important film festivals and supporting creators with the CANAL+ Awards. CANAL+ has also signed agreements with universities and education centers to support the training of students in the processes of creation, development and broadcast of audiovisual productions. CANAL+’s social solidarity initiatives have increased dramatically over the last year. A number of projects have been rolled out aimed at: helping the most disadvantaged groups; promoting and fostering the participation of employees in various initiatives; and promoting sport, especially through initiatives with football clubs with whom we have agreements.The network also produced and aired social campaigns on different television channels and through other communication outlets. During 2013 advertising space worth over 16 million euros were given to various charity campaigns run by Save the Children, Fundación Aladina, Unicef and Action Against Hunger. PRISA Radio PRISA Radio, like the other Group companies, sees CSR policy as at the very core of its business operations. Such operations are focused on news, information and entertainment, and the company is all too aware that aware of their impact on the process of social transformation. PRISA Radio is committed to being perceived by society and its stakeholders as a responsible and sustainable company. That’s why the interaction between reputation and social acceptance is considered key in the company’s planning of activities, whether these be company initiatives or when it comes to offering support to others. Among PRISA Radio’s initiatives in the past year, special mention should be made of the Dial Awards Gala, with the proceeds from the sale of tickets going to the “Association Padre Laraña “ and the NGO “La Milagrosa”. The proceeds from 40 Principales’ Spring Pop Concert, Primavera Pop 2013, went to the Red Cross campaign to support vulnerable young people affected by the current socioeconomic crisis.The proceeds from the awards gala Lo Mejor de Aquí y de Allí (The Best of Here and There) were donated to the charity Casa Caridad Valencia, a private charitable institution that works to meet the basic
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