Year in review PRISA, a global group needs of the homeless. Cadena DIAL, with its program Àtrévete, organized a radiothon with the slogan Ni un niño sin futuro (No child without a future), whose proceeds went to the charity Aldeas Infantiles SOS (SOS Children’s Villages) in Spain. The El árbol es vida (Trees are Life) project was chosen as benefactor of the proceeds of the 40 Principales Awards 2013. In Mexico, W Radio ran a special broadcast to raise funds for victims of the hurricanes Ingrid and Manuel, in collaboration with the Mexican Red Cross. 40 Principales, meanwhile, held the 5th edition of Arte 40, a project fostering artistic creation. The most significant campaign in Panama was for the Patronato De Nutrición Con Grandes Pasos (Nutrition With Great Strides) to help reduce the rate of extreme poverty in rural areas. 124 Sustainability Report 2014 In Colombia, Radio Caracol’s chief initiatives were aimed at promoting and defending the rights of children and adolescents, providing guidance and support to vulnerable people (displaced persons, victims of conflict, the disabled, etc.), building a culture of reconciliation and peace in the country, and championing the strengthening of the family. Examples of these campaigns include Soldados W (Soldiers W), a campaign in favor of the pediatric hospital La Misericordia and Jingle Bell Rock. In Argentina, Radio Continental has collaborated with a range of NGOs, including Fundación manos en Acción and Luchemos por la vida. In general, all PRISA Radio stations in Spain and Latin America have conducted social solidarity and cultural initiatives. In addition, all stations also provide free airtime to NGOs and other social foundations to help them spread their message and gather support for their campaigns. Santillana Santillana is a company that, ever since its establishment in 1960, has been tirelessly promoting education, a crucial area for the development of a critical spirit among citizens, and for the development of people and the construction of a freer and fairer society. The publishing house endeavors to foster respect for cultural diversity and thought, never losing sight of pluralism nor the basic principles of a democratic society. All materials developed by the company are adapted to technological and social development. With over 50 years of experience, the publisher has always been at the forefront of the latest trends and business opportunities to better meet changing educational needs. With a view to sharing this spirit of innovation and improvement in the development of textbooks, Santillana offers
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