Commitments and future challenges Sustainability at PRISA 125 Sustainability Report 2014 teachers a wide range of materials to facilitate their teaching: textbooks, teaching guides, material to improve assessment, revision and greater depth, classroom schedules, handouts, digital resources, etc.. Through the company’s digital area, the publisher investigates new ways and methodologies in education with the goal of providing the educational materials and management tools required by today’s schools. Among the various initiatives carried out by Santillana in 2013 was a pilot project to bring together different generations of a family in order to foster new forms of communication through the Pupitre app. This initiative was run jointly with Sanitas Residencial Arturo Soria (Madrid) through small workshops involving senior citizens and their families. In collaboration with UNICEF, Santillana launched the campaign Yo cuento (I count), a platform that allows children and young people to express their opinions on issues related to building a better and more caring world. The first initiative was a short story and art competition on the economic crisis in Spain, the world of work and family and social life. The summer-season campaign Vacaciones Santillana involved building a “castle of solidarity” for the children’s NGO Aldeas Infantiles and a donation of € 20,000 for its educational program to combat student underperformance. In all the countries where its books are published, Santillana collaborates on social initiatives related to education with religious congregations and institutions, foundations, cultural associations, government agencies, schools, teachers’ groups, unions, parent associations and universities by supporting teacher training, providing scholarships to attend events, through the donation of books to underprivileged children, by sponsoring conferences and competitions and the co-publishing of materials. PRISA Ediciones’ Alfaguara Infantil y Juvenil periodically, and especially over the Christmas period, actively collaborates with NGOs and foundations whose aim is to promote reading among underprivileged children. These collaborations involve book donations. In December 2013, the publishing house Aguilar published the book 57 historias del deporte por una causa solidaria (57 sports stories for a good cause), a book of over 300 pages featuring stories and anecdotes from 57 PRISA sports journalists. The proceeds go to UNICEF’s Enrédate program, designed to promote awareness of children’s rights in Spanish schools. Santillana Foundation Every year since its creation in 1979, Santillana Foundation, with its wide and varied program of activities, has set the standard for initiatives in the fields of education, culture, journalism and governance by creating spaces for reflection and dialogue, thus consolidating its institutional presence. In some instances, the Foundation seeks answers to the latest and most urgent dilemmas facing the culture and education sectors, with activities such as “The Cultural Industries Forum”, the “Seminar on Cultural Journalism” and “Education Week”. In other cases, the Foundation organizes and promotes encounters and dialogue among leading literary and artistic figures, such as the forums “Lessons and Masters” and “the Formentor Literary Conversations”. Meriting special mention is the Masters in Governance and Human Rights, organized by Santillana Foundation, the Jesus Polanco Chair in Ibero-American Studies and the Autonomous University of Madrid, which in its third year has seen an ever increasing number of students, primarily from Latin America. The course is taught by renowned senior faculty members and offers an academic program that responds to the most urgent contemporary legal issues. In Latin America, the Foundation’s activities are focused on fostering debate on educational issues, and we support initiatives that promote reading and literacy. These initiatives include the VivaLectura awards in Argentina and the Latin American Forum on Education, which in 2013 was declared to be of public interest by the parliament of Argentina. In Brazil there were a number of important social initiatives, such as the programs “Mestres da Obra (Masters of Works)” and “Pathways to citizenship, Launch of 57 historias del deporte por una causa solidaria.
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