16 Sustainability Report 2014 Year in review PRISA, a global group Mission, vision and values A commitment to society is at the very core of PRISA. From the very beginning, the founders and promoters of El País have been committed to Spanish society, to defending and expanding democratic liberties, equality and civil rights for all. All too aware of this responsibility, three decades on, this commitment remains as strong and vital as ever and now embraces Ibero-America. This vision is shared by all those who work in our organization and is evident in the work and in the day-to-day operations of all those who work for PRISA: ƒƒ Independence and rigor in our role as informers, educators and communicators. ƒƒ Responsibility, intellectual honesty and transparency. ƒƒ Pluralism and respect for all ideas, cultures and people. ƒƒ Defense of freedom, peace and the protection of the environment. ƒƒ Self-criticism aimed at achieving personal and business improvement. ƒƒ Creativity and innovation in the development of business. ƒƒ Attention to the demands and concerns of society at all times. ƒƒ Responsible, efficient and sustainable management, which generates added value for both the shareholder and for society as a whole These values have always been embraced by the teams of professionals working at El País and have subsequently been taken on board by all the Group’s companies as they strive to be both socially responsible and world leaders in the fields of education, news and entertainment in the Spanish and Portuguese speaking markets. We are thus responsive to the needs and expectations of a free, responsible, respectful and sustainable society. Meanwhile, the rapid changes taking place in the media and content sector have spurred PRISA’s transformation into a “new company”, focused not only on the production and distribution of quality content, but also on learning more about each of our stakeholder groups, as well as on the use of new technologies. This new paradigm places the user at the center of our business model and requires us to commit ourselves to a cultural transformation if we are to remain leaders in our sector. To this end, we never lose sight of a range of crucial values: ƒƒ People: everything we do revolves around people. ƒƒ Creativity: creativity is our most basic tool in our ongoing drive to innovate. A commitment to society is at the very core of PRISA PRISA headquarters in Tres Cantos.
Informe Anual EN
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