17 Sustainability Report 2014 Commitments and future challenges Sustainability at PRISA ƒƒ Dedication: our dedication guarantees value, quality and excellence. ƒƒ Integrity: we see integrity as encompassing honesty, rigor, self-criticism, responsibility, independence and impartiality. ƒƒ Pluralism: we see pluralism as embracing freedom of expression, transparency and diversity. ƒƒ Connectivity: we are aware of the importance of being connected and being accessible in order to share and collaborate. ƒƒ Security: the new digital paradigm requires us to guarantee a secure environment in order to maintain our users’ trust. “El País is an independent newspaper with a clear international vocation and a defender of plural democracy based on liberal and social principles. It is committed to the defense of the democratic and legal order established by the Constitution. Within this framework, it embraces all tendencies, with the exception of those seeking to achieve their ends through violence (…) the paper is dedicated to providing daily accurate, complete and high quality information of interest to the public, thus enabling the reader to comprehend reality and form their own opinion of the world.” “El País should be a liberal, independent, socially responsible, national and European newspaper, attentive to the changes taking place in Western society.” “Liberal, to my understanding, means two things: to be willing to understand and listen to those holding different views and to reject the idea that the end justifies the means. In our times, liberal also implies the belief in popular sovereignty, that is, in the equal rights of each and every individual citizen”. We must therefore defend plural democracy, exercised through universal suffrage, as the least bad mechanism invented for the exercise of this sovereignty. We must recognize the fundamental rights of all people, while denouncing all types of totalitarianism, as the inescapable consequence of these beliefs”. “El País must also be an independent newspaper, not party to or mouthpiece for political, financial or cultural organizations or groups, and, while it defends free enterprise and depends on revenues from its advertisers, the newspaper rejects all conditions from economic pressure groups”. “El País must also champion solidarity, as in today’s world, at least in Western countries, every member of society is a participant in the general welfare. For this reason, it must defend the establishment and proper administration of a Social Security system and a fair and just sharing of wealth through the proper imposition of taxation without inhibiting individual growth. It must also defend the environment, as the patrimony of all humanity; it must defend civic virtues, and endeavor to combat all corruption, fraud or abuse, and private and state monopolies. The solidarity of all Citizens before the law is also its mission, for which reason we consider the independence of the judiciary to be fundamental”. José Ortega Spottorno, March 5, 1977. El País Editorial Code We aspire to be the global benchmark in culture and education in Spanish and Portuguese
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