26 Sustainability Report 2014 Year in review PRISA, a global group The transformation of PRISA Throughout the year, PRISA has continued to forge ahead with, as well as consolidate and develop, new products within the framework of what we refer to as the Organization’s Transformation Plan. The Office for Transformation oversaw in 2013, with the direct mandate of the CEO of PRISA and in close daily collaboration with HR teams and Departments of Communication, the second full year of this endeavor that helps all PRISA professionals to face the challenging task of adapting to the changes that are sweeping across our industry and our broader environment. As part of these developments, we have improved the curriculum at Campus PRISA, our on-line training platform, with new courses such as Data Journalism and Ultra High Definition Television: 4K to 8K. Almost 2,000 professionals have already registered for this tool which, as well as providing skills and improving knowledge, also responds to the PRISA’s most basic demand in the field of talent: training. Meanwhile, the collaborative platform launched the year before, Mi idea, registered the participation of more than 200 new members this year, and we have been able to fruitfully tap into their ideas from all across the organization, ideas that have solved a whole range of challenges. One of the most striking cases was the solution to a challenge posed by PRISA Brand Solutions, which was won by a member of the professional tax team at PRISA Noticias. Once again, these new tools clearly demonstrate the potential and the collective talent that a Group such as PRISA can harbor among its business units and territories. In 2013 we also made the greatest of efforts to select our 130 Agents of Change who are actively working on integrating this entire Plan into the organization. This task is now nearing completion and is already bearing its first fruits. The Agents have set out, in the last quarter, the training priorities that are destined shape the curriculum of Campus PRISA courses for the coming year. For the first time, training will be based directly on those needs that are identified by the professionals themselves.
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