27 Sustainability Report 2014 Commitments and future challenges Sustainability at PRISA The Agents also helped refine the prisa Leadership Guide, which perhaps best summarizes PRISA’s new culture. We have worked on this guide throughout all of last year, conceiving it as a necessary tool for cultural change in any organization such as ours. This document, the first of its kind, embodies the organization’s commitment to talent management and to the revitalization and development of a more horizontal decision-making culture, one that allows each professional to feel responsible for better results, and which fosters a new leadership style to which our executives are committed. If we were forced to choose our flagship product of 2013, this would undoubtedly be the Factoría de Experiencia (Experience Factory), in terms of both investment as well as innovation and the demands it placed on us. This is much more than a mere repository of knowledge, or a simple website to archive documents on projects undertaken by PRISA professionals. The Factory provides a knowledge-based social space where we can share learning and mistakes; where we can seek out help from other PRISA professionals; where we can find experts on different subjects, etc. The Factory now has around 600 registered professionals, who are just beginning to discover all the potential that this potent tool has to offer to a group such as ours in increasingly demanding and competitive times. Before launch, we identified all those professionals who were involved in R&D across all our companies. All of them accepted the role of Experts, either in the fields of technology or market intelligence. They are our pioneers and are responsible for ensuring that others now learn how to use this new tool. Much work remains to be done, but, at the of 2013, we can safely say that the Plan is rapidly gaining traction, is increasingly familiar to members of our organization and that it represents the best efforts of PRISA to invest in a more competitive, more dynamic, and more innovative future. For 2014, we have a range of new projects in the pipeline, even as we continue to enhance and improve those already at our disposal. To mention but one, we aim to encourage PRISA professionals to design and share their own training courses. That is, to become PRISA Trainers. We will also be launching our Mentoring Project to invest in a culture of cross-corporate altruistic support on projects, and to facilitate the transfer of talent, knowledge and experience. And we will finally be in a position to launch our “Welcome Package”, through which new professionals joining us, from any country, will be able to the discover everything they need to know about the company, its values, its responsibilities and its goals. All these efforts represent investment in responsible internal management that fosters individual professional development and that helps professionals to adapt to the digital environment, thereby providing them with security in turbulent times, as we move towards greater transparency. If we were forced to choose our flagship product of 2013, this would undoubtedly be the Factoría de Experiencia
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