34 Sustainability Report 2014 Year in review PRISA, a global group PRISA Noticias El País El País, the global Spanish-language newspaper, remains the most read newspaper in both its print and digital editions. With an average circulation of close to 300,000 copies, it is ahead of its closest competitor, El Mundo, by nearly 100,000 copies. According to the latest EGM figures, El País also remains the most read daily general-interest newspaper, with 1,812,000 daily readers. According to comScore, in December 2013 El País sites exceeded 13 million unique users, 11% more than in the same month in 2012, and ahead of El Mundo sites, with the gap in terms of the number of unique users at its highest level ever. In late 2013, 36% of the on-line audience accessed the sites from mobile devices while the El País iPhone app reported over a million downloads. El País maintains its goal of becoming the worldwide daily newspaper of reference in Spanish, and has taken yet another step in its vocation to expand in the Americas with the launch of El País America, an edition with regionally differentiated news and specific coverage of events in Latin America, and El País Brazil, a Portuguese-language edition of the newspaper, which has a new newsroom in São Paulo. Once again, El País hosted the Ortega y Gasset Awards for Journalism. The 30th edition of the awards, held in May 1. El País Brasil crew. 2. El País and World Bank conference. 3. Investing in Perú. 2013, kept alive the spirit and values that first inspired these accolades in 1984: to promote the defense of freedom, independence and rigor as the essential hallmarks of excellent journalism. Alberto Salcedo Ramos, Juan Ramón Robles, Emilio Morenatti and Jesus de la Serna, were the winners of the most prestigious awards for journalism in Spanish, this year celebrating their thirtieth anniversary. The El País de los Estudiantes program this year celebrated its twelfth edition, thanks to the sponsorship of Endesa. In 2013, 30,818 secondary-level students and 5,595 high school teachers from 2,269 centers throughout Spain participated, a clear sign of the support and involvement that the educational community continues to lend to this program. 1 2 3
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