35 Sustainability Report 2014 Commitments and future challenges Sustainability at PRISA 2013 was an eventful year for El País at an institutional level. In June, in Panama City, the newspaper organized a forum to discuss business and investment opportunities in the country, which was attended by President of the Republic of Panama, Ricardo Martinelli. With a similar goal, El País organized the forum ‹Investing in Peru› in Lima, with the participation of the Peruvian president, Ollanta Humala. In addition, El País and the World Bank organized a conference in Washington on the growth of the middle classes and the gap in services in Latin America. El País improved its weekend offer in 2013, and signed a deal with the Guía del Ocio (Entertainment and Leisure Guide) for joint distribution with the newspaper of this magazine, the ultimate newsstand guide for leisure, entertainment, cinema. restaurants and shows. Meanwhile the El País travel supplement El Viajero (The Traveler) turned 15 and celebrated its birthday with the publication of a special issue. The Sunday magazine supplement, El País Semanal, got a thorough makeover and introduced changes to its structure, news desks, and look to better adapt to the times. Finally, on the first Thursday of each month, starting last November, readers have been able to enjoy a new magazine dedicated to fashion and lifestyle, ICON. El País reinforced its commitment to ecommerce, with such operations reaching a total turnover of 2,822.6 million euros in Spain in the first quarter of 2013, a figure 15.1% than in the same period in 2012 (data: CMT). In the United States 8% of media income now comes from ecommerce, according to data provided by World Press Trends WAN IFRA. Thus, and in an effort to meet readers’ demands by offering products and services through its website, El País teamed up with a travel agency in Spain to launch El País Viajes, a website allowing users to purchase and book trips to any destination. Furthermore, in December, El País began selling newspaper covers on demand, a new service that allows readers to buy a framed front page of the newspaper, the culture supplement Babelia or El País Semanal. Finally, in 2013 and after 9 years of service, El País club de vinos (wine club) has become one of the biggest websites selling wine in Spain, with nearly 30,000 members. Cinco Días Cinco Días celebrated its thirty-fifth anniversary in 2013 with a new logo in its masthead, and also clocked up issue number 10,000 for its print edition. According to third quarter EGM figures, Cinco Días had 72,000 daily readers, 18,000 readers more than the accumulated figure for the previous third quarter. The digital edition of the newspaper in 2013 underwent a major redesign. In December, according to comScore, the on-line edition exceeded 1.5 million unique users, almost 25% more than for the same month in 2012. Cinco Días, Spain’s veteran business and finance daily, has been organizing for a number of years the series of events titled Cinco Días Forum, a space for debate and ideas that has established itself as one of the most important business and political forums in Spain. These events aim to provide a realistic view of the current economic situation and the measures being taken to mitigate the effects of the crisis and thus set the country on the road to recovery. To this end, in 2013, Cinco Días organized a series of encounters with leading figures from the worlds of business and politics, such as Luis de Guindos, Minister of Economy and Competitiveness, José Manuel García-Margallo, Minister of Foreign Affairs and Cooperation, José Antonio Grin, president of the Andalusian regional government, and Javier Fernández, President of the Principality of Asturias. In 2013, Cinco Días held the sixth annual Cinco Días Awards for Business Innovation. The winners were Acciona, the Basque Culinary Center and Endesa. As Sports daily As ended the year with an average circulation of 158,164 (OJD) and 1,346,000 daily readers, according to third quarter EGM figures. As sites increased its on-line audience in December and exceeded nine million unique users (comScore). Thanks to the El País launched two new editions: El País America and El País Brazil, a Portuguese edition in São Paulo.
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