36 Sustainability Report 2014 Year in review PRISA, a global group addition of the video portal Dale al Play (Press Play), As, the largest on-line audiovisual media outlet in Spanish, increased its on-line audience by 48.2% compared to the same month in 2012. The digital edition of As got a makeover, with a more visual front page, new and enhanced navigation and improved content. In addition to Dale al Play, As.com also incorporated As Viajes (Travel) and As Outlet, two new portals with special offers on travel, shopping, and leisure for readers of the sports daily. As also launched the new apps As TriviAS and the Guide to the League, the newspaper’s first paid application for smartphones. With the goal of bringing Spanish sport to over 460 million Spanish speakers in Latin America, As launched As America. With this new edition, As strengthens its presence in Latin America and allows users in Ecuador, Colombia, Mexico, Venezuela, Dominican Republic, Argentina and Peru to view game highlights from the League and the Copa del Rey. In 2013, As hosted the seventh edition of the As Sports Awards at the Hotel Palace in Madrid. Marc Marquez, the women’s water polo team, Simeone and Marta Ortega were honored at this celebration in honor of Spanish sport. El Huffington Post The Spanish version of U.S. news website, founded in 2005 by Arianna Huffington and Kenneth Lerer, celebrated its first birthday on June 7. Since its launch in 2012, the journalist Montserrat Domínguez has been at the helm, leading a team of 11 journalists. Over the past year El Huffington Post, published jointly (50%) by PRISA and AOL-The Huffington Post, has redesigned all apps for phones and tablets and has developed an integration tool that enables tweeting selected sentences from within a text. According to comScore data from December 2013, the news portal exceeded two million unique users. MeriStation On November 8, PRISA Noticias launched a new edition of its video games portal, MeriStation Mexico. Thanks to the collaboration of Televisa Radio, which is 50% PRISA owned, and Los 40 Mexico, Mexican video game fans now have access to all the latest gaming news in their language, with information on upcoming attractions and coverage of local events. Habacuc Guzman, a recognized industry professional in LatAm, presented the special edition on the occasion of the Electronic Games Show trade fair, which was attended by the founder of Meristation, Pep Sanchez. In 2013 MeriStation also launched its online gift shop, Lo quiero ya! (I want it now!) PRISA Revistas In November 2013, PRISA’s magazines division PRISA Revistas launched ICON, which has become the magazine of reference in the men’s lifestyle magazines market. It reported a circulation of over 280,000 copies, according to data As América give Spanish sport to the more than 460 million Spanish speakers in Latin America
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