40 Sustainability Report 2014 Year in review PRISA, a global group PRISA RADIO PRISA Radio is the world’s largest Spanish language radio group with 27.99 million listeners and more than 1,250 stations, either directly owned or associates, spread out over Spain, the US, Mexico, Colombia, Costa Rica, Panama, Argentina and Chile, and franchised in Guatemala, Ecuador and the Dominican Republic PRISA Radio has consolidated its management model, which aims to revitalize radio formats and brands, usher in technological innovation, and promote the production and presence of content across all digital platforms. This model, which is being implemented for both products and management, enables us to to optimize synergies and has allowed PRISA Radio to set the standard as a truly global radio brand across the Spanish-speaking world. 2013 has once again highlighted the robust economic health of Latin American countries and all those PRISA Radio companies operating throughout the continent. Meanwhile, the economic crisis that has hit Spain continues to affect the advertising market in this country. Nevertheless, the crisis has not prevented PRISA Radio in Spain from forging ahead with its process of innovation and improvement. It has launched a system for the modernization and innovation of radio, including the revitalization of content and formats, the reinvention of radio’s narrative language and the reformulation of opinion spaces. The leading radio group’s structural and strategic goal for 2014 is to continue apace with this transformation. In 1993, Cadena SER first became Spain’s leading station and it has remained the top-ranking network for the past two decades. According to third quarter 2013 EGM figures, SER holds its lead with 4,564,000 listeners tuning in to the station’s programming Monday through Friday. PRISA Radio’s music stations in Spain kicked off the season in September with significant changes to their schedules. The mic at Cadena Dial’s breakfast program, Atrévete, was handed over to Jaime Cantizano. Over at 40 Principales, meanwhile, and after a triumphant start, YU: No te pierdas nada, which is broadcast on-line at los40.com and in analog, modified its schedule for strategic reasons. Furthermore, in order to optimize its on-line portfolio of interactive digital products, No te cortes joined the program schedules. Presented by Uri Sabat and Daniel Blume, the show allows direct communication with the listener through the traditional analog system and through social media, websites and blogs, as well as the 40 Principales website itself. In Latin America, the expansion of the 40 Principales brand continued apace, with Paraguay joining, in July 2013, the other ten countries that broadcast this formula for musical success. Once again, countries have invited their listeners to their biggest music events, with the Eventos 40 in Colombia and Mexico gathering the biggest crowds. On May 25, more than 60,000 fans turned out for one of the most important musical events of the year in Bogotá, where the Simon Bolivar park rocked to the sounds of Vicentico, Carlos Vives, Caly & El Dandee, Luigi 21 and Dr. Krápula. 40 Principales Mexico once again scored a triumph this year, with the country’s most important music event: 100,000 music fans packed the Azteca stadium for performances by artists including Austin Mahone, DLD, Leon Larregui, Enjambre, María José, Leonel Garcia, Los Angeles Azules, El Tri, Sandoval, Playa Limbo, and Jenny & The Mexicats. Also in 2013, PRISA Radio and Apple signed a deal to collaborate on events that both brands jointly develop: the iTunes Festival, 40 Principales Awards Spain, Locos por la musica, and 12 Days of Christmas. The agreement, It has launched a system for the modernization and innovation of radio Cadena SER presents his new season.
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