41 Sustainability Report 2014 Commitments and future challenges Sustainability at PRISA which included all stations in all countries where 40 Principales operates, is set to continue in 2014. With regards to digital products, in 2013 the focus has been on four priority areas: Development of the music website which resulted in the launch of a revamped 40 Principales, los40.com in February 2014; an improvement and update plan for spoken-word radio sites in Latin America that was concluded late in the second quarter of 2013; the completion of the development of mobile products in app format for all PRISA Radio products for four operating systems: iOS, Android, BlackBerry and Windows Phone; and finally, the deployment of a CRM model in coordination with PRISA Noticias that will provide PRISA Radio with a better understanding of its users and lead to a greater loyalty to its products. In addition, there have been a range of agreements and integrations required to bring digital audio to the market. Today, PRISA Radio is in a position to commercially exploit all its simulcast broadcasts by replacing offline advertising. New business the year saw a range of new agreements signed with partners in new sectors and businesses leading to the expansion of the music brand. After a three-year successful run for the stage show, 40 El Musical, further new agreements were signed with producers in the sector. Today the network participates as media partner in the musical Hoy no me puedo levantar. Brand extension continues apace with existing businesses such as: Tarjeta 40, 40 Cafá, 40 Viajes and Cadena SER Viajes. In the world of music, agreements have been signed and improved with artists, managers and record labels for the launch of new albums and tours. Other areas of growth during 2013 have included artist merchandising, merchandising in entertainment and concert venues and concession stands in the zoo and in the Olympic Stadium in Barcelona, along with promotions carried out with other media. For 40TV, 2013 has been a year of reorganization of the channel with costs being adjusted to optimize resources, with the ultimate goal of maintaining the quality of content of the network’s own programs such as the chart countdown show Del 40 a 1 and World Dance Music, as well as maintaining quality programming through the selection of the best videos on the market. My Major Company Digital music platforms have continued to grow. In its first year of operations, My Major Company raised 330,000 euros through 50 projects that were funded in 2013, seven of which made it into the Top 20 crowdfunding projects, in terms of funds raised during the year in Spain and Latin America. The year 2013 ended with the launch of the record label Dial Awards 2013.
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