51 Sustainability Report 2014 Commitments and future challenges Sustainability at PRISA headway to integrate their respective editorial and commercial departments, thereby developing synergies, and leveraging their respective digital and content know-how to create innovative and interactive apps. MCD incorporated the Group’s radio sites into its own network of sites, an important step towards a more efficient development of shared content and services between Media Capital channels and products. In the music sector, the Farol label has taken advantage of the radio brands and of TVI content to bring out a range of CD’s bearing the radio station brands. As for video production, Media Capital embarked on a thorough reorganization, and began adapting its structure so as to achieve a greater flexibility that will both improve profitability and endow it with a more advantageous operational capacity to respond to future challenges. Thus, Grupo Media Capital ends 2013 more united, stronger and better equipped to face an increasingly demanding market. In 2013, Media Capital had revenues of 181.7 million euros and EBITDA of 40.7 million euros. Advertising revenues amounted to 102.7 million euros. TVI maintains its leadership for the ninth consecutive year and expands distribution TVI was undisputed leader in 2013, enjoying a considerable lead over its nearest competitor. Its contents embrace a wide variety of genres with a focus on dramas and soap operas, news, entertainment and sport. With regards to dramas and soap operas, the network has continued its strategy of bringing such content to prime time, with the broadcast of highly successful shows such as Destinos Cruzados, Mundo ao Contrário, Belmonte and I Love It, the latter a teen drama broadcast in prime time. In terms of news programming, “Jornal da Uma” and “Jornal das 8” led in their respective schedules, with shares of 27.6% (694,000 viewers) and 26.2% (1,165,000 viewers), respectively. Meanwhile, “Reporter TVI” (investigative reporting), broadcast weekly, scored an average audience of 1,390,000 viewers. Flagship entertainment formats reported record audiences in prime time. The third season of “A Tua Cara Não é Estranha Me” had an average audience share of 37.9% (1,300,000 viewers) and reality shows “Big Brother VIP” and “Secret Story-Casa dos Segredos IV” registered market-leading shares of 37.5% and 35.4%, respectively. From Monday to Friday, “Você na TV” (mornings) maintained its leadership with a market share of 30.6% and “A Tarde é Sua” (in the afternoons) secured a share of 23.2%. During the weekend, the space “Somos Portugal“ -a live program that travels the country from north to south- was leader in its timeslot with an average audience share of 27.8%. The big TVI galas - “Gala Aniversário: 20 Anos” (broadcast on the day of its twentieth anniversary) and “Gala das Estrelas: Missão Sorriso” (broadcast at Christmas for charitable ends) were also audience-share leaders with 38.8% (1,340,000 viewers) and 37.6% (1,400,000 viewers). In sports programming, TVI broadcast the best free-to-air football from the Champions League and the Portuguese league, the “Taça da Liga”. The Champions League matches exclusively broadcast by TVI in free-to-view (with respect to the 2012/2013 and 2013/2014 seasons) had an average audience share of 41.9% (more than 2 million viewers). Matches from the Liga Portuguesa, meanwhile, recorded a 39.7% share. TVI 24 Media Capital’s rolling news channel, TVI24, had its best year ever, with an average audience share of 1.7%, improving its position during the whole day and in prime time. TVI24 reinforced its news services and consolidated its opinion and debates programming. In addition, the channel expanded its sports content, in collaboration with TVI. In 2013, the TVI24 network also expanded broadcasts to include Angola, Mozambique and Cape Verde. The TVI24 website and its apps recorded significant growth rates and have broken audience and downloads records. By the end of 2013, TVI24 apps had registered 182,000 downloads. TVI Internacional expands its presence TVI Internacional strengthened its presence in Europe, with its entry into the Spanish market and into new platforms in Luxembourg and France. In an effort to bring the best of drama, entertainment
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