52 Sustainability Report 2014 Year in review PRISA, a global group and news to markets where Portuguesespeaking communities have a significant presence, in 2013 TVI Internacional began broadcasting in the US, Australia and New Zealand. The channel is now available in 11 countries (4 continents) and on 23 distribution platforms. Ficção TVI and TVI + TVI Ficção, the Pay-TV channel available on the MEO platform, combines the best of drama and soap opera productions from TVI with new interactive solutions from the MEO platform specifically developed to increase the interaction of the audience and increase user satisfaction through access to exclusive MEO services. Launched in October 2012, TVI Ficção, in 2013, had an audience share of 0.6% (among premium Pay-TV channels). In January this year, Media Capita launched +TVI, a new entertainment channel created for the Pay-TV market in HD with exclusive distribution through the ZON platform. +TVI combines content in Portuguese with international productions in recognized formats. In 2013, TVI Ficção and +TVI began broadcasts for the Portuguese-speaking countries Angola and Mozambique. Plural Entertainment Plural Entertainment maintains its position as one of the largest audiovisual production companies in Iberia, particularly in the area of dramas and soap operas in Portuguese and in entertainment in Spanish. Alongside its activity in Spain and Portugal, Plural also operates in Latin America and in the U.S. In 2013, one of its made-for-TV movies won the award in the category for Best Fiction at the Prix Italia awards, while the animated 3D film “Futbolín”, co-produced by Plural, Jempsa, Atresmedia Cine and Jorge Estrada Mora Producciones (Argentina), won a Goya for Best Animated Film. Activity in Portugal In 2013, Plural has strengthened its lead, consolidating its position as a leading producer in Portugal, with over 630 hours of content produced. The company’s productions set the standard at both a national and international level. In addition to dramas and soap operas, Plural produced a wide range of entertainment content, especially for TVI Ficção and +TVI, as well as advertising content. Meanwhile, EMAV (Plural’s technical arm) and EPC (stage and set design) have had a strong year, specifically with imaging services for sports competitions -such as the Portuguese Liga, the Champions League and the Snowboard World Championships- in the case of EMAV: and, in the case of EPC, the building of important sets for entertainment programs, dramas and series. Both companies attracted new customers and expanded their business to new countries and markets. Activity in Spain In Spain, Plural has produced programs for a variety of genres, including entertainment, drama and soap operas, news, sports, reality shows and documentaries: a total of about 800 hours of production, among which are programs like “Big Brother”, “Torres y Reyes”, “Por la cara”, and “Deportes Cuatro”. Plural’s clients include the leading Spanish and Portuguese television networks, and its projects are renowned for the originality of their scripts, modern image processing, and careful execution. Plural’s contents are audienceshare leaders in a range of different targets and at different times. Other business media Capital’s success in the audiovisual area has also been matched by success in the areas of radio, digital and music, and events. Media Capital Rádios (MCR) was audience leader for the second year running in the Portuguese radio market via its station Radio Commercial, which reported a 15% audience share. m80 closed 2013 with an average audience share of 4% and SmoothFM, MCR’s most recent initiative, was well received by listeners and expanded its network coverage. All radio networks organized and supported important
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