53 Sustainability Report 2014 Commitments and future challenges Sustainability at PRISA musical events throughout 2013, thus generating greater outreach to listeners. The group’s stations’ presence at major music festivals and concerts and the flagship m80 festival are prime examples. Radio Commercial is also a leader among media on Facebook, and its videos registered 9.5 million views on youtube. In the Digital sector, this year Media Capital’s sites together recorded a monthly average of more than 400 million page views (up 74%). In addition, throughout 2013, video content on Media Capital Digital (MCD) sites registered over 115 million views. During 2013, Media Capital Digital maintained its capacity to innovate and create new interactive applications for TVI and TVI24 content across multiple platforms and devices, which registered significant results in the number of downloads. In addition, MCD developed a range of publishing projects, such as blogs by leading TVI figures, and sites related to the content of TV productions, thereby providing unique interactive experiences and cross-sector content. With regards to Music and Entertainment, the highlights were the launch the TVI celebrates his 20th Anniversary. new Tony Carreira CD, “Tony Carreira-25 Anos” which garnered four platinums, and the album from Liliane Marise, a TV character from TVI who was a hit with the public and earned a gold disc. Farol held onto their lead in Portuguese music and in compilations, most resulting from the leveraging of synergies with TVI and MCR. In the events sector, Media Capital Musica e Entretenimento triumphed once again with the MEO Spot event, with 57 events held at two different venues, which drew in more than 100,000 people. Management team ƒƒ Chairman: Manuel Polanco ƒƒ CEO: Pedro García Guillén ƒƒ Director of Communications, PRISATV: Purificación González ƒƒ CEO of CANAL+: Manuel Mirat ƒƒ Managing Director of Contents and Rights Acquisitions, CANAL+: Álex Martínez Roig ƒƒ Managing Director of YOMVI: Guillermo Mercader ƒƒ CEO of mediacapital: Rosa Cullel
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