Commitments and future challenges Sustainability at PRISA 97 Sustainability Report 2014 Our sustainability strategy Creation and distribution of content The chief social responsibility of any media group is to defend and practice honestly and vigorously the right to information and freedom of expression. In this way we contribute to the growth and development of a democratic society everywhere we operate, and where PRISA media outlets are clear leaders. With a view to guaranteeing the fulfillment of these duties and the exercise of these rights, El País was a pioneer from the very outset in Spain in adopting a series of professional and ethical frameworks such as the Editorial Codes, Style Book and Readers’ Editor, which have been subsequently embraced by all the businesses across the group. These ethical standards have fostered the growth of a business culture that is rigorous, critical and of high quality and that has set the standard in Spain and in the Americas. In the audiovisual sector, PRISA’s companies have signed up to a number of codes that guarantee the quality of their news services. These include a Code for self-regulation of television content for children. Our credibility and prestige are among our greatest assets but this is not the only reason why every day millions of people read, watch, tune in, or log on to our services in search of information and news. Since the very outset, PRISA has played the role of responsible opinion leader and watchdog, working in defense of pluralist democracy, creating awareness around the issues that affect us. Our media have spoken loudly and eloquently – either through special coverage or by providing free advertising spaces for NGOs – on a number of campaigns and in defense of human rights. As the world’s largest educational publishing group in Spanish and Portuguese, PRISA, through the publishing brand Santillana, plays its role of leadership responsibly. We believe that education is a vital tool for the social, political and economic development of the societies in which we operate. As well as our commitment to quality, innovation and service, we have contributed over the decades to improving educational practice and have facilitated public debate on the future of the education systems in Spain and the Americas. PRISA is also deeply committed to promoting Spanish language and culture worldwide. Every day, more than 60 million people in Europe and Latin America choose our TV channels, read our books, and tune in to our radio stations for leisure and entertainment. All too aware of the influence that our content might have on children, teenagers and adults, PRISA has set itself certain criteria governing integrity, quality and adaptation of content. We have shown that raising awareness of social and environmental issues can go hand-in-hand with entertainment, through programs that educate and inform, while also providing entertainment at the same time. All our media outlets are signed up to a code for self-regulation of televisual content for children. The group also supports an agreement on self-regulation of television advertising. Meanwhile, our music stations avoid subjects that might prove offensive to listeners or be discriminatory, particularly during time slots when children might be listening. Responsible management Responsible management of our professionals Providing guarantees to our stakeholders with respect to our duties and obligations as a business is crucial to our responsibility as an organization. PRISA would never reach its business objectives without the efforts and dedication of our professionals, who together make up a diverse and multidisciplinary team, all sharing common goals. Working at PRISA means joining a team of professionals in an environment that favors innovation, creativity and teamwork. Through integrated and effective management of people, we foster both the personal and professional development of all our employees. A great team of professionals The Corporate Human Resources Department coordinates all policies aimed at encouraging our professionals to develop a greater engagement with our brands and products, because only through such professional engagement can we hope to meet the Group’s lifelong commitment to society. In this regard, the Human Resources Department reiterates its obligation to remain an employer of reference, offering its employees the appropriate conditions to carry out their work with security and independence. The depth of the crisis is having a particularly negative impact on this sector and unfortunately the group has been forced to continue taking measures to reduce costs, including workforce and organizational adjustments. In a renewed commitment to all stakeholders, the Group has declared its intentions to carry out these
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