PRISA - Annual Report 2017

PRISA is the leading company in creation and distribution of cultural, educational, information and entertainment content in the spanish and portuguese spoken markets

PRISA, present in 22 countries, reaches millions of people through its global brands El País, LOS40, Santillana, W Radio and As.As market leader in press, TV, both spoken-word and music radio, and education, it is one of the Spanish-speaking world’s largest media groups thanks to its high-quality content and its eagerness to embrace the digital economy through the connectivity and innovation of its products and services. Its presence in Brazil and Portugal, and among the growing Hispanic community in the US, opens up a global market of 700 million people.

With 25 million unique users* (123 million unique browsers**) worldwide, PRISA is at the forefront of communications companies and has a solid strategy of content creation and distribution, offering products and services adapted to users’ changing consumer habits through a wide range of formats, channels and platforms.

* (Source: comScore, 2016) / ** (Source: Adobe Omniture + Netscape, 2016)

A commitment to society is the hallmark of PRISA

Social responsibility is a core part our basic principles, and at PRISA we champion human rights, and freedom of expression and conscience in all our activities.

From the very beginning, the founders and promoters of El País the Group has remained faithful to its a duty to society: the defense and spread of the democratic freedoms of all citizens. Testament to this responsibility is the adoption, at the very outset by El País, of a series of professional and ethical frameworks and standards such as the Editorial Statute, Style Book and the independent Readers' Editor.

The Statute outlines our commitment to independence, rigor and journalistic quality in order to ensure that the public is well informed and free to make its own decisions, while the Style Book details the principles of coherence, ethics and professional humility that have marked not only the trajectory of El País, but which remain in force and are periodically reviewed in order to ensure the most exacting standards in our endeavors to provide news.

To contribute to the cultural development of individuals and the progress of society at large, by offering maximum quality contents in the areas of education, news and information, and entertainment.

To be the brand of reference, worldwide, in culture, periodism and education in Spanish and Portuguese.

People

Everything we do revolves around people.

Creativity

Creativity is our most basic tool in our ongoing drive to innovate.

Dedication

Our dedication guarantees value, quality and excellence.

Integrity

We see integrity as encompassing honesty, rigor, self-criticism, responsibility, independence and impartiality.

Pluralism

We see pluralism as embracing freedom of expression, transparency and diversity.

Conectivity

We are aware of the importance of being connected and being accessible in order to share and collaborate.

Security

The new digital paradigm requires us to guarantee a secure environment in order to maintain our users’ trust.

Contact

Prisa, a global group