Commitments
and future challenges

A commitment to the development and progress of society and citizens through quality news and information, education and entertainment is in PRISA’s very DNA

From the very beginning, PRISA has championed innovation and rigor as the best ways to guarantee the improvement of service to our customers across all our products. This commitment remains our priority and is our most valuable asset. The main challenge for the future is to continue working to maintain our exacting standards.

Globalization and the free-market economy have fostered the development of an extreme consumer culture that often relegates to the sidelines the true value of institutions, knowledge and reflection. Companies involved in culture and education, such as PRISA, must bear the daily burden of responsibility in the exercise of quality journalism and education, both of which are crucial to the construction of the critical and informed public opinion that is required by future citizens.

PRISA, therefore, has to take on the added challenge posed by the environment in which it operates by embracing the necessary transformation of its business model —a model that places the user at the center— while holding on to the basic values ​​and principles of its identity as a factor that sets us apart. We are committed to our duty of safeguarding the future of responsible citizenship and a fairer, more sustainable world.

Challenges of the business units

In 2017, Santillana will further consolidate its existing educational projects and forge ahead with the creation of new educational resources that offer all possible avenues of support to students, teachers, families and schools. [ Read + ]

PRISA Noticias aims to consolidate its position as the leading creator and provider of quality content in Spanish, Portuguese and Catalan, in all formats. Innovation and new narratives are the key objectives. [ Read + ]

In 2017, PRISA Radio intends to maintain the leadership of its brands, consolidate the transformation plan of LOS40 to position it as a global entertainment and music brand, continue to grow in the music events market, and to position Podium Podcast as the leading global network of podcasts in Spanish. [ Read + ]

Our Portuguese company, leader in commercial television and radio, continues to explore new sources of revenue such as events, as well as the entry of TVI into new platforms that will enable it to offer more interactive content and develop new forms of brand loyalty. Media Capital will also remain committed to meeting the ongoing challenge of improving efficiency and profitability in the area of ​​audiovisual production, maintaining the leadership of Radio Commercial, and consolidating other radio formats. The company is also committed to the digital world and increasing its presence at major music events in a bid to meet growth goals. Continuous innovation and the production of content for different platforms, interfaces and devices, continue to be strategic for Media Capital.

Commited to transparency