07. Responsible resource management and commitment to human capital Annual Report 2013 125 A great team of professionals PRISA had 12,191 employees at the end of 2012. Staff numbers are down by 7.9 % as compared to 2011 (13,159) due to the operational efficiency plan implemented this year in response to the economic downturn, the systematic fall in advertising revenues, the rapid emergence of new technologies, new consumer habits and regulatory changes.This situation has obliged PRISA to implement a number of measures to cut costs and improve efficiency and productivity, including dramatic organizational and staffing adjustments. In 2012 we were forced to resort to a labor force adjustment plan and we endeavored to ensure that the impact was the minimum necessary. These adjustments have been carried out responsibly and with a firm commitment to reach agreements with the legal representation of workers. We also recognised compensation plans that were a significant improvement over those legally established for these situations. Noteworthy measures included reaching agreements on outplacement services to ease the transition of employees to new jobs and on financial help to attend occupational training courses. The very nature of the services provided by PRISA to society in the fields of news and information, communication, education and entertainment, means that the Company is closely bound to the social milieu in which it operates. This link will only develop its full potential if we have professionals who share these same principles, as fortunately is the case. Within the group, we run a range of collaborative initiatives with educational institutions to raise awareness and involve students in business organization (universities and business schools), and we donate technical material to schools and faculties. In some of the businesses, social responsibility is channeled through the association “025 Project” which manages donations from employees and from the Company and distributes the funds thus raised to NGOs and development aid foundations. One noteworthy event is the organization’s annual Solidarity day. PRISA workforce 2011 13,159 2012 12,191 Workforce by sex 2012 2011 Female 5,644 (46 %) 6,286 (48 %) Male 6,547 (54 %) 6,873 (52 %) Workforce by geographic region 2012 2011 Spain 6,313 (52 %) 7,042 (54 %) International 5,878 (48 %) 6,117 (46 %)
PRISA Annual Report 2013
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