07. Responsible resource management and commitment to human capital Annual Report 2013 127 PRISA personnel by area of activity 2012 2011 Qualified technical personnel 49 % 48 % Middle management 12 % 12 % Management personnel 4 % 4 % Other 35 % 36 % Qualified technical personnel Management personnel Middle management Other PRISA employees 2012 2011 by employment category 2012 2011 Sales and marketing 34 % 35 % Content 31 % 32 % Production and logistics 20 % 18 % Administration & management 15 % 15 % Sales and marketing 2012 2012 2011 2011 Production and logistics Content 12 % 35 % 32 % Administration and management 49 % 35 % 4 % 48 % 36 % 12 % 4 % 2012 2012 2012 2011 2011 2011 34 % 31 % 2012 2012 20 % 15 % 2011 2011 18 % 15 %
PRISA Annual Report 2013
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