07. Responsible resource management and commitment to human capital Annual Report 2013 Professional development of our workforce At PRISA, our professionals are our greatest asset. That’s why we are wholeheartedly committed to a policy of continuous training aimed at maintaining the highest standards of professionalism, quality and competitiveness. In 2012 we have strengthened our commitment to internal 130 training programs, investing 0.7 million euros in training, a figure that, in the 2013 budgets, is set to reach 1.3 million euros. In 2012, a survey we conducted a survey on adaption to change and the ability to learn throughout the entire organization to measure the degree of implementation of innovation and the degree of creativity in work processes. We analyzed people’s assessments of the state of knowledge management and their views on internal training. We even measured employees evaluations on the quality of leadership and middle management. Close to 30 % of the total Group workforce participated in the study. It was a success, both in terms of results, and in terms of fostering a new perception of the organization. In 2012 we also identified agents of change in several business units of the Group with the aim of involving them, under the coordination of the PRISA’s Corporate Transformation Office, in initiatives that will steer the organization towards greater innovation and technological progress. This also has the effect of endowing the organization with a more horizontal model in that it recognizes individual talent. The participation of these agents is critical to the cultural change required by the digital and collaborative world .In parallel to the identification of agents of change, we employed the same methodology to draw up a map of internal motivation to identify the main concerns of employees who were part of the sample, and to match their demands with ongoing initiatives contained in the Corporate Transformation Plan. In addition, in 2012 have launched a range of tools geared towards fostering organizational transformation and PRISA culture. PRISA Jobs is a tool included in the Toyoutome intranet, that posts internal vacancies and facilitates job rotation among employees of the Group. This improves the working environment and enables employees to develop their skills, their interests and talents. The total of job offers managed in 2012 was 53 and the total number of internal candidates was 71. By the end of the year, we were able to facilitate ten changes of post to internally cover jobs (18 % of total job postings). The challenge is increase the percentage of internal rotation during 2013 and thereby cover a greater number of vacancies at intermediate and higher levels of the organization. Campus PRISA is an online training portal for all Group employees via the Toyoutome intranet. With nearly 1,200 students enrolled in courses specializing in the digital field, CAMPUS PRISA has become yet another tool that fosters transformation and the improvement of the working environment. All course modules are being designed and taught by employees of the organization, which is once again promoting a culture of knowledge and creativity among the workforce. Since its launch in June 2012, CAMPUS PRISA has grown progressively and continuously, with notable peaks in registration coinciding with the launch of each new module and course. The total number of users enrolled at the end of December was 1,151. The goal for 2013 is to increase the offer of courses to meet the most urgent needs that are detected anywhere in the organization.
PRISA Annual Report 2013
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