02. PRISA, a global group Annual Report 2013 17 markets. We are thus responsive to the needs and expectations of a free, responsible, respectful and sustainable society. Meanwhile, the rapid changes taking place in the media sector have spurred PRISA’s transformation into a “new company”, focused not only on the production and distribution of content in Spanish and Portuguese, but also on learning more about each of our stakeholder groups, as well as on the use of new technologies. This shift in business model has been accompanied by a new approach to corporate identity, specifically, repositioning and a new image, that requires us to update and reassess our mission, vision and values to enable the Group to better face the challenges ahead without losing sight of our core principles. PRISA’s positioning entails being the world’s leading creator and provider of Spanish and Portuguese-language content in the fields of education, news and information and entertainment, thanks to its consumer-oriented multi-channel offer of high-quality products. Our mission is to improve people’s quality of life and to contribute to the progress of society by offering goods and services that will enrich the lives of all consumers of our news and information, educational and entertainment products. Our vision is to set the standard worldwide in matters of culture and education in Spanish and Portuguese. In short, we remain as committed as ever to our values. ƒƒ People: Everything we do revolves around people. ƒƒ Creativity: Creativity is our most basic tool in our ongoing drive to innovate. ƒƒ Dedication: Our dedication guarantees value, quality and excellence. ƒƒ Integrity: We see integrity as encompassing honesty, rigor, self-criticism, responsibility, independence and impartiality. ƒƒ Pluralism: We see pluralism as embracing freedom of expression, transparency and diversity. ƒƒ Connectivity: We are aware of the importance of being connected and being accessible in order to share and collaborate. ƒƒ Security: The new digital paradigm requires us to guarantee a secure environment in order to maintain our users’ trust.
PRISA Annual Report 2013
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