02. PRISA, a global group Annual Report 2013 Social responsibility at PRISA At PRISA we believe that our very business operations 18 play a significant social role in the development of a democratic and sustainable society. That’s why the Company has always focused on developing the best possible teams of professionals and on championing quality and credibility across all our products within the same ethical framework under which El País was founded: that is to say, solidarity, transparency, independence and the protection of the environment. As a large media and publishing group, we take our res-ponsibilities seriously, not merely in how we manage our businesses but also through our products and content–through which we strive to raise awareness and inform the public of the issues facing society. We believe that our relationships with our suppliers are key to our mission to act responsibly. Through all our suppliers we foster a distribution of wealth and the creation of real socio-economic and technological value. That’s why our Suppliers Policy takes into account not only factors regarding pricing, quality and geographical reach, but also issues such as the supplier’s social commitment, particularly in the areas of taxation, workers’ rights, human rights and the environment. PRISA’s social commitments may be grouped into four main areas. ƒƒ Informing responsibly. ƒƒ Commitment to education. ƒƒ Responsible entertainment. ƒƒ Responsible management across the value chain. Informing responsibly The chief social responsibility of any media group is to defend and practice honestly and vigorously the right to information and freedom of expression. In this way we contribute to the growth and development of a democratic society everywhere we operate, and where our media outlets are clear leaders. With a view to guaranteeing the fulfillment of these duties, El País was a pioneer from the very outset in adopting a series of professional and ethical frameworks such as the Editorial Code, Style Book and Readers’ Editor, which have been subsequently embraced by all the businesses across the Group. These ethical standards have fostered the growth of a business culture that is rigorous, critical and of high quality and that has set the standard in Spain and in the Americas. In the audiovisual sector, PRISA’s companies have signed up to a number of codes that guarantee the quality of their news services. These include a code for self-regulation of television content for children. Our credibility and prestige are among our greatest assets but this is not the only reason why every day millions of people read, watch, tune in, or log on to our services in search of information and news. Since the very outset, PRISA has played the role of responsible opinion leader and watchdog, working in defense of pluralist democracy, creating awareness around the issues that affect us. Our media have spoken loudly and eloquently –either through special coverage or by providing free advertising spaces for NGOs– on a number of campaigns and in defense of human rights. Commitment to Education PRISA’s operations include a wide range of products and services that foster the development of individuals, teachers and companies, from children’s education to executive training programs. As the world’s largest educational publishing group in Spanish and Portuguese, PRISA, through the publishing brand SANTILLANA, plays its role of leadership responsibly. We believe that education is a vital tool for the social, political and economic development of the societies in which we operate. As well as our commitment to quality, innovation and service, we have contributed over the decades to improving educational practice and have facilitated public debate on the future of the education systems in Spain and the Americas.
PRISA Annual Report 2013
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