02. PRISA, a global group Annual Report 2013 19 PRISA is also committed to promoting Spanish language and culture worldwide. Responsible Entertainment Every day, more than 52 million people in Europe and Latin America choose our TV channels, read our books, and tune in to our radio stations for leisure and entertainment. All too aware of the influence that our content might have on children, teenagers and adults, PRISA has set itself certain criteria governing integrity, quality and adaptation of content. All our media outlets are signed up to a Code for selfregulation of televisual content for children. The Group also supports an Agreement on self-regulation of television advertising. We have shown that raising awareness of social and environmental issues can go hand-in-hand with entertainment, through programs that educate and inform, while also providing entertainment at the same time. Our music stations avoid subjects that might prove offensive to listeners, particularly during time slots when children might be listening. Responsible management of the value chain Providing guarantees to our stakeholders with respect to our duties and obligations as a business is an important part of our responsibility as an organization. We believe that our relationship with our suppliers is a key factor in acting responsibly. Using our Guide to Relations with suppliers, we evaluate not only economic, geographic and product and service-related factors, but also the suppliers’ integrity and their degree of commitment to tax, labor, human rights and environmental obligations. Our commitment to sustainable development has meant we’ve made significant headway in environmentally sound management across all our companies, worldwide. Paper and cardboard, in different formats, is the consumer good used by the Group that has most potential environmental impact. We carefully manage the use of paper right across its lifecycle: from production to recycling. Our commitment Our commitment to society PRISA has been signed up to the UN Global Compact since 2008, and is member of the Global Compact Spanish Network since May 2013. This initiative demonstrates the Group’s commitment, in both its operations and general strategies, to the Compact’s ten principles in the areas of human rights, labor, the environment and anti-corruption. In 2010 and 2011, the Spanish Network for the UN Global Compact paid tribute to the high level of implementation at PRISA of the Ten Principles that the UN Compact outlines for the advancement and integration of Corporate Social Responsibility policies in the mana-gement of companies. Our commitment remained as strong as ever in 2012 and we expect to continue receiving a positive evaluation from the organization. Investors, meanwhile, recognize that PRISA is a company with responsible practices in terms of sustainability which is why the Company has been included in the FTSE4Good since 2008, the international index aimed at measuring the performance of companies (30 in Spain) that meet globally recognized corporate responsibility standards. Once again this year, PRISA made it onto the index in recognition of its Corporate Social Responsibility policies in the areas of human rights, labor, the environment and anti-corruption. Main achievements Project Toyoutome The most prominent initiative of 2012 has been the consolidation of the project Toyoutome as the framework concept encompassing a number of internal communication initiatives to integrate all business units, thus fostering entrepreneurial culture and a sense of belonging. This is a new, far-reaching initiative that completely changes the way people work at PRISA. The new organizational design promoted by the Group
PRISA Annual Report 2013
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