03 Future commitments and challenges A commitment to society and stakeholders, internal and external, has always been at the very core of all PRISA’s operations. From the very beginning, the Group has made every effort to perfect and reconceive all those aspects that might improve its products and how its companies perform. Since the foundation of El País and SANTILLANA, the first companies of the larger Group that was to later emerge, PRISA has shown clearly its commitment to quality, innovation, service and rigor across all its products. This compromise remains our priority and will continue to be so. It is our most valuable asset. The main challenge for the future is to continue working in this direction.
PRISA Annual Report 2013
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