03. Commitments and future challenges Annual Report 2013 43 Our commitment to society PRISA has been signed up to the UN Global Compact since 2008, and is member of the Global Compact Spanish Network since May 2013. This initiative demonstrates the group’s commitment, in both its operations and general strategies, to the Compact’s ten principles in the areas of human rights, labor, the environment and anti-corruption. In 2010 and 2011, the Spanish Network for the UN Global Compact paid tribute to the high level of implementation at PRISA of the Ten Principles that the UN Compact outlines for the advancement and integration of Corporate Social Responsibility policies in the mana-gement of companies. Our commitment remained as strong as ever in 2012 and we expect to continue receiving a positive evaluation from the organization. Investors, meanwhile, recognize that PRISA is a company with responsible practices in terms of sustainability which is why the Company has been included in the FTSE4Good since 2008, the international index aimed at measuring the performance of companies (30 in Spain) that meet globally recognized corporate responsibility standards. Once again this year, PRISA made it onto the index in recognition of its Corporate Social Responsibility policies in the areas of human rights, labor, the environment and anti-corruption. Project Toyoutome The most prominent initiative of 2012 has been the consolidation of the project Toyoutome as the framework concept encompassing a number of internal communication initiatives to integrate all business units, thus fostering entrepreneurial culture and a sense of belonging. This is a new, far-reaching initiative that completely changes the way people work at PRISA. The new organizational design promoted by the Group requires a level of coordination and communication that is only possible thanks to the project Toyoutome, our way of understanding internal communication that is articulated through various communication components.These include a global communications platform, a digital trends blog and a daily tweet, an internal social network, a club providing advantages and benefits for employees, training on our own campus, an internal jobs portal, to name but a few. The first phase, completed in 2011, was to launch the new intranet or global platform, which began operating in December 2011. The PRISA Communications Department has succeeded in bringing the corporate intranet to encompass all business units and group companies, making it the “mother” platform that houses all existing internal spaces and channels, and thereby making it the main channel of PRISA’s internal communications. During the first half of 2012 we focused on improving the performance and overall functionality of Toyoutome, and now, for the first time, the Group has a global collaborative work environment that acts as a channel of communication and interaction, and as a tool that brings people closer together. Corporate Center has created a team composed of intranet managers from each of the Group companies, together with cross-departmental HR, ICT and Change Management teams, with the aim of working together to permanently identify synergies and exploit opportunities for collaboration in the field of internal communication, all coordinated with the heads of communication at the different PRISA units. Internal audit on corporate social responsibility We continue to forge ahead with our action plans based on ongoing assessment and follow-up. Thus, in 2012, PRISA oversaw significant initiatives across three general fields of CSR: social, economic and environmental. In 2012 we made significant progress in defining the Global Social Responsibility Policy with the firm objective of creating sustainable value for both PRISA and its stakeholders by championing sustainability in the Spanish and Portuguese-language media and education sectors, and by endeavouring to communicate our message to society. This strategy, aimed at bringing greater dynamism to the different business units and Group Companies, is based on the mission, vision and values of PRISA. The strategy sees these three crucial elements as what sets our Group apart, and is supported by Corporate Governance, Senior Management and the Communications Department. PRISA’s Sustainability policy operates transversally through three main channels: the creation and distribution
PRISA Annual Report 2013
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