03. Commitments and future challenges Annual Report 2013 of content, responsible management and social and cultural initiatives. And all this under the umbrella of proactive communication through channels that foster both transparency and dialogue. But such a policy would be all but useless without a specific timetable of action. A strategy must translate into action that will bear fruit in 2013. And already, over the course of the past year, we have presented the detailed plan for the period 2013/2015. Of the six proposed plans, three are already underway, notably the Observatory for Responsible Action, that will be the catalyst and driving force behind all our activities both within and outside the Company, and Debates PRISA, aimed at nurturing deep and permanent, ongoing reflection on journalism and education. Most of these initiatives are detailed in the following chapters of the annual report, but at a global level, we should highlight the world’s largest social mobilization campaign: Earth Hour, in which PRISA has been a key media partner since 2009. SANTILLANA The primary objective of the publishing group in each of its campaigns, year after year, is to maintain quality standards and leadership in the educational publishing sector. For 2013, SANTILLANA is preparing to meet the new challenges arising from the implementation of educational reforms. To this end, editorial teams will be reinforced and we will lay out a new educational project that is both innovative and adjusted to the current reality. Among the many concrete initiatives prompted by our new approach, we should highlight the following: ƒƒ Expand our range of products with specific materials 44 for emerging teaching methods: constructivist teaching, cooperative learning, multiple intelligences model, etc. In addition, we will also be supporting the emerging digitañ education systems (mixed or exclusively digital). ƒƒ Explore the new realities of the classroom, such as the use of tablets and new content formats, and determine our capacity to meet the challenges of these new types of devices and systems. We will complete market analysis (already started) and will respond to the varied and divergent realities to be found in our education centers: use of projectors associated with PC, Digital Interactive Whiteboards, students’ laptops, and all kinds of tablets (iPad, Android, etc.) used by students. We will be adapting our current digital offer (Libromedia) for use on these devices. ƒƒ Reformulate our digital offer and catalog, with improvements to Libromedia and Libroclic products and, and a new conceptualization of the product Libroweb. ƒƒ Development of improvements to Libromedia, including new digital elements: multiple activity generators, specific tools by area (Atlas, anatomy, word clouds, map viewer, graphics generators, etc.), including customization options, creating personal itineraries, including proprietary material, etc. ƒƒ New conceptualization of the Libroweb product, with an approach focused on multi-device use and marketability as an app in virtual stores. ƒƒ Systems for connecting the two products, and apps that foster teacher-student exchange, management skills, etc. In addition to these challenges, we also aim to: ƒƒ Seek out and explore new systems that encourage synergies between group companies (El País, Cadena Ser, PRISA TV), in order to harness and optimize the use of specific materials and resources that will provide added value to our products and differentiate us from the competition. In this regard, we have already embarked on a number of initiatives with business units in these companies. ƒƒ Work closely with our global content department in order to achieve a greater efficiency and profitability of products generated in each of the 22 countries in which we operate. The reuse of materials, such as notebooks, digital elements, texts, etc. enables a reduction in publishing turnaround times and prototyping costs
PRISA Annual Report 2013
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