04. Education, information and entertainment in transformation Annual Report 2013 March saw the launch of PRISA Jobs, a product which marks profound change in the dynamics of recruitment and selection of new professionals. It also provides an incentive and fosters retention of talent. Despite these times of employment adjustment, PRISA Jobs has permitted 52 the Company to successfully conduct a number of job reallocation processes. Also in March diplomas were given to 40 professionals from all business units after having successfully completed a specially designed in-company course on General Digital Training. In May the selection process began for 130 mid-level professionals who will act as Agents of Change over the next three years. The selection is carried out through interviews with different professionals from various levels of the organization. Over the course of 2012, the Transformation Office held numerous meetings with senior and middle management to explain the plan to them in person and to stress the need for them to play an active role in the process of change. June 2012, saw the launch of Campus PRISA, an online training and education platform aimed at professionals / students who can follow courses from any country and on any device. In January 2013, 919 colleagues were following one of the courses that were launched over the previous months. All these tools, plus those due to launch over the course of 2013, are integrated into Toyoutome, PRISA’s global intranet. All of them reinforce the philosophy behind the Toyoutome concept and do much to foster the new conversation taking place between us within the organization. All PRISA employees also receive a daily tweet, via email, that helps to keep them abreast of company and economic developments, and provides updates on PRISA products and businesses, as well as progress being made by the Transformation plan. And every month the corporate newsletter reinforces the communication of this content and of current projects. This special communication program also provides PRISA professionals with a new channel, the Toyoutome blog, which allows them to share their vision and knowledge with all readers.
PRISA Annual Report 2013
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