04. Education, information and entertainment in transformation Annual Report 2013 51 The transformation of PRISA All too aware of the need to transform our industry and of the demands that transformation necessarily places on organizations, in 2011, PRISA created the Transformation Office to promote and foster development, training and cultural transformation within all the companies that are part of Group. After designing the transformation plan and setting up the required task force, the Transformation Office finally began implementing the plan in 2012, following its approval by all CEOs in 2011. This plan seeks to meet a complex challenge: changing business culture, ensuring PRISA is more innovative than when it operated in a traditional environment, and making it more dynamic and more creative. The plan envisages four major areas of action: professional development, leadership, training and knowledge management. And the plan introduces tools that go further still, tools that will be the driving force behind developing this new corporate culture and that will foster: collaboration, horizontal development, renovation of leadership style, talent retention, transparency, dynamism, project management culture, self-development, and so on. For the first time, all these new tools have been designed and targeted at all professionals, regardless of their country, business unit or enterprise. The first product to be launched was Mi idea! (My idea!). Rolled out in January 2012, this is a collaborative platform where professionals can share their ideas and find collaborators. What’s more, those in charge of decision making can describe a challenge they are facing and PRISA professionals, no matter where they might be, can suggest how to solve it.
PRISA Annual Report 2013
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