04. Education, information and entertainment in transformation Annual Report 2013 In addition, the 40 Principales brand has also made forays into other areas of business, such as the Tarjeta 40 Principales Card, Spain’s leading affinity card with more than 600,000 active clients, and Arte40, a talent spotting program and competition for young, upand coming artists, that started in Mexico and which in its first Spanish edition in 2012 saw the participation of more than 5,400 artists. 71 PRISA Radio’s New Business Division continued working on venturing into new sectors by promoting and extending the 40 Principales brand as well as other PRISA Radio brands in Spain, such as 40 El Musical, a hit musical based on popular Top 40 hits from throughout the radio network’s history. Since its premiere in 2009, the show has been enjoyed by one million spectators. After two seasons in Madrid, one in Barcelona and a tour of Spain, the musical extravaganza returns to Madrid in 2013 with brand new numbers and choreography. 40 Café, a multidisciplinary leisure space opened in 2011 on Madrid’s Gran Via, is home to a restaurant, bar area, shop, and live radio studio which plays host to top Spanish and international artists and exclusive concerts. Patrons can also listen to live broadcasts from 40 Principales. PRISA Radio has launched a travel portal for each of the stations in PRISA Radio’s Spanish network, with Nautalia Viajes as a partner. The offer is perfectly segmented to meet the travel and leisure needs of each profile of listener. PRISA Radio has launched two websites: Los40viajes.com, the 40 Principales travel and leisure site, and Cadenaserviajes.com, a travel retailer where users also find engaging editorial content on destinations written by top travel journalists. Management team ƒƒ PRISA Radio President: Augusto Delkader ƒƒ PRISA Radio and SER CEO: José Luis Sainz. ƒƒ PRISA Radio Chief Financial and Resources Officer: Pedro Antón ƒƒ PRISA Radio International Managing Director: Andrés Cardó. ƒƒ PRISA Radio Managing Director of music radio: Sandra Rotondo. ƒƒ PRISA Radio Chief Digital Officer: Ignacio Azcoitia ƒƒ PRISA Radio Managing Director Spain:Alejandro Nieto. ƒƒ PRISA Radio Managing Director for South America and Colombia: Ricardo Alarcón. ƒƒ PRISA Radio Managing Director for Argentina: Nicolás Yocca. ƒƒ PRISA Radio Managing Director for Chile: Ricardo Berdicheski. ƒƒ PRISA Radio Managing Director for USA: Daniel Anido. ƒƒ PRISA Radio Managing Director for Mexico: Juan Ignacio Reglero. ƒƒ PRISA Radio Managing Director for Panama and Costa Rica: Jimena Quintero. ƒƒ PRISA Radio Managing Director of Comunicación: Susana Sánchez Riu.
PRISA Annual Report 2013
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